Over the forecast period, retail volume sales of mobile phones in Italy are expected to record a 2% CAGR to reach 21 million units in 2030. The category’s performance will be driven by Italian consumers' ongoing demand for premium products at affordable prices.
Smartphone brands in Italy are expected to continue investing heavily in premium imaging features for their devices, both for video and picture creation. This investment will be driven by the growing trend of smartphones replacing digital and video cameras, particularly among consumers with lower spending power.
Health awareness will continue to play a significant role in the development of mobile phones over the forecast period, particularly in a country such as Italy with an ageing population. Despite the advanced nature of the local healthcare system, issues such as a shortage of personnel and budget cuts are expected to reduce the availability of family doctors.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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