PROSPECTS AND OPPORTUNITIES
Mobile phones set to gain further traction over the forecast period
Over the forecast period, retail volume sales of mobile phones in Italy are expected to record a 2% CAGR to reach 21 million units in 2030. The category’s performance will be driven by Italian consumers' ongoing demand for premium products at affordable prices.
Smartphones will continue to invest in premium imaging features
Smartphone brands in Italy are expected to continue investing heavily in premium imaging features for their devices, both for video and picture creation. This investment will be driven by the growing trend of smartphones replacing digital and video cameras, particularly among consumers with lower spending power.
Brands will continue to strive to build smartphone ecosystems
Health awareness will continue to play a significant role in the development of mobile phones over the forecast period, particularly in a country such as Italy with an ageing population. Despite the advanced nature of the local healthcare system, issues such as a shortage of personnel and budget cuts are expected to reduce the availability of family doctors.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Italy - Category analysis
KEY DATA FINDINGS
Demand for mobile phones steadily recovers
Samsung Electronics retains lead of consolidated competitive landscape
Appliances and electronics specialists retains dominance despite e-commerce gain
Mobile phones set to gain further traction over the forecast period
Smartphones will continue to invest in premium imaging features
Brands will continue to strive to build smartphone ecosystems
Consumer Electronics in Italy - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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