The increase in dairy packaging in Ukraine by 6% to reach 2.4 billion units in 2024 was primarily due to a significant rise in dairy exports compared to a year earlier. This export growth was driven by a global shortage of milk fats and rising prices for butter and other dairy commodities, which made Ukrainian dairy products, particularly butter, cheese and condensed milk, more competitive in international markets. Consequently, Ukrainian producers had to increase and modernise their packaging t

In 2024, total baby food packaging volumes increased by 6% to 412 million units due to growing consumer demand for convenient, safe and eco-friendly packaging solutions. The shift towards flexible packaging formats, such as pouches and flat packs, was instrumental in driving growth, owing to their lightweight, user-friendly and sustainable characteristics. Growing awareness of the importance of infant nutrition and the need to maintain the quality of essential nutrients further fuelled demand fo

In 2024, confectionery packaging in Ukraine saw 3% growth, driven by the rise of e-commerce sales and evolving consumer preferences. As more Ukrainians opted for online confectionery purchases and on-the-go consumption, demand for packaging formats that are lightweight, resealable and visually appealing increased accordingly. Furthermore, growing health consciousness among consumers led to a heightened interest in sugar-free and organic confectionery, prompting brands to implement clean-label de

In 2024, the total volume of processed fruit and vegetable packaging in Ukraine rose by 3% to 246 million units, driven by several converging factors. Firstly, sharp increases in the prices of fresh produce, such as carrots, cabbage and onions, encouraged growers and processors to maintain value by utilising sealed packaging formats that prolong shelf life and safeguard revenue. Secondly, significant post-harvest losses, ranging from 40% to 60%, underscored the necessity for improved storage sol

In 2024, total processed meat and seafood packaging volumes increased by 7% to 711 million units in Ukraine, reflecting a gradual recovery in consumer demand and formal retail activity after prior disruptions. As domestic production stabilised and supply chains improved, consumers increasingly opted for packaged formats for their enhanced safety, convenience and longer shelf life. This trend was further bolstered by the growth of modern retail and increased investment in food processing infrastr

In 2024, Ukraine recorded an increase of 4% to 26 million units in sweet spreads packaging volumes, driven by several interconnected factors. Consumers showed a marked preference for convenient and portable packaging formats, such as single-serve portions, sachets and squeezable bottles, which align with busier lifestyles and on-the-go consumption habits. This shift towards convenience packaging not only enhances usability, but also helps reduce food waste, appealing to environmentally conscious

In 2024, Ukraine’s plant-based dairy packaging volumes increased by 40% to reach 17 million units, driven by growing health and sustainability consciousness, improved product availability and innovative local brand activity. As consumer awareness of lactose intolerance and environmental impacts deepened, more households began substituting traditional dairy products with oat- and coconut-based alternatives. The expanded distribution of these products in supermarkets and convenience stores enhance

In 2024, packaging volumes for sauces, dips, and condiments rose by 6% to 1.1 billion units in Ukraine. This growth was driven by the increasing consumer demand for healthier, clean-label products with natural ingredients and fewer preservatives. The shift towards such products coincided with eco-conscious trends, resulting in increased adoption of lightweight, durable plastic packaging solutions, such as rPET and multi-barrier packaging, replacing heavier glass alternatives. These materials off

In 2024, the total packaging volumes for meals and soups in Ukraine increased by 3% to 414 million units due to a combination of government-led industrial support and shifting consumer preferences. The Ukrainian government’s “Made in Ukraine” initiative, which included plans to establish a national fund to support domestic producers, encouraged investment in local food processing. This move aimed to reduce reliance on raw exports and boost the production of packaged ready meals and soups. At the

Value sales of other dairy products are set to register a double-digit increase in 2025, reflecting shifting consumer behaviours shaped by economic pressures and the war. Chilled dairy desserts and chilled snacks continue to attract strong demand, driven by the need for affordable indulgence amid ongoing stress and uncertainty. Chilled snacks, in particular, appeal due to their low unit price and convenience for on-the-go consumption. These products also benefit from a shift away from more expen

Value sales of drinking milk products in Ukraine are set to record a double-digit rise in 2025, supported by growth drivers and shifting consumer behaviours. Traditional cow’s milk continues to benefit from consumers moving away from grey market alternatives and a growing preference for shelf-stable milk, which offers extended storage life without the need for refrigeration. Meanwhile, goat’s milk, though still small in share, is gaining traction thanks to its hypoallergenic properties and nutri

Value sales of cheese in Ukraine are projected to record a double-digit increase in 2025. This growth is supported by an expanding assortment driven by the development of wine culture, rising health and wellness trends, increased imports, and growing interest in craft cheese production. Consumers are increasingly opting for multiple cheese varieties but in smaller pack sizes, aiming to diversify their diets while staying cost-conscious. Cheese continues to be a popular choice for quick meals lik

Value sales of baby food are set to increase in Ukraine in 2025, primarily driven by inflation rather than significant volume growth. Manufacturers are heavily investing in price promotions, noted within baby juices and fruit and vegetable purée segments. However, in an effort to economise, some parents are substituting baby juices with standard adult juices, such as 100% juice in 200ml portion packs, as they perceive little added value in dedicated baby juice products. However, the baby dairy c

Value sales of yoghurt and sour milk products in Ukraine are expected to record doubledigit growth in 2025, supported by innovation across traditional and contemporary formats. Over the review period, the category has seen dynamic development in flavoured spoonable, drinking, and plain yoghurts. Innovations have extended to more traditional fermented products like kefir and ryazhenka, with companies such as Molochnyy Alliance introducing flavoured ryazhenka featuring cereals and fruit for added

Value sales of butter and spreads in Ukraine are set to record a double-digit uplift in 2025. These products remain staple items in the average consumer’s shopping basket; however, persistent high inflation has prompted many households to economise. As a result, consumers are increasingly shifting from butter to more affordable margarine and spreads, opting for private label options or discounted brands, and reducing the frequency of purchases.

Value sales of dairy products and alternatives are projected to record double-digit growth in Ukraine in 2025, despite continued economic pressures. While some economic stabilisation has occurred, retail volume growth remains challenging across many dairy categories. This is largely due to high inflation, reduced disposable incomes, and a shift in lifestyle and shopping behaviours. Consumers are avoiding impulse purchases and non-essential goods, with spending focused on core needs.

Value sales of plant-based dairy in Ukraine are expected to record a double-digit increase in 2025, supported by stable demand, particularly among younger consumers and coffee enthusiasts who are key to sales of plant-based milk.

In Ukraine, in-car entertainment continues to lose momentum as pre-installed infotainment systems become increasingly common. Even imported vehicles more than a decade old frequently arrive with factory-fitted speakers and multimedia units, leaving drivers with little incentive to pursue aftermarket upgrades. At the same time, most motorists now rely on smartphones for navigation, favouring apps such as Google Maps and Waze over stand-alone GPS devices. Demand persists only at the lower end, whe

Volume sales of mobile phones are rising in Ukraine in 2025. Economic uncertainty continues to shape purchasing behaviour in Ukraine and refurbished or second-hand smartphones are gaining traction as a practical alternative to buying new. In a landscape where affordability is crucial, pre-owned devices present a strong value proposition: they deliver better performance and build quality than many newly released budget phones and often come at a similar or lower price. This pattern is most visibl

Volume sales of consumer electronics are climbing steadily in Ukraine. The ongoing war is reshaping purchasing behaviour as households place a premium on robustness, energy independence and value for money. Rather than aspiring to status symbols, local consumers now choose devices that offer practicality, durability and daily functionality in a shift that touches almost every product category. Demand is strongest for equipment that can endure unstable conditions: long-lasting batteries, shock re

Volume sales of computers and peripherals are increasing in Ukraine in 2025. The ongoing war is reshaping demand, as non-stationary computing devices - especially laptops and tablets - now clearly outpace traditional desktop computers. Users need portability and independence from the power grid, so equipment with long-lasting batteries and mobile connectivity is essential for professionals, students and remote workers who may have to operate from shelters or during blackouts. By contrast, statio

Volume sales of home audio and cinema in Ukraine are rising slightly in 2025. Over 2024–2025, the category has been experiencing a pronounced shift towards wireless speakers fitted with rechargeable batteries. Persistent energy disruptions - frequent black-outs and damaged infrastructure - are prompting households to seek equipment that delivers both entertainment and practical utility when the mains supply fails. Portable, battery-powered speakers now provide dependable sound in shelters, tempo

In 2025, volume sales of overall portable players in Ukraine are rising, though the category continues to struggle in line with global patterns. Smartphones now deliver every core function these devices once offered - seamless music playback, access to streaming platforms, extensive storage and Bluetooth audio - so, for most Ukrainian consumers, especially younger listeners, a dedicated portable player no longer makes practical sense. A tougher economic environment further nudges buyers towards

Volume sales of home video are rising in 2025, and Ukrainian households are moving decisively towards affordable smart TVs. Economic pressure, changing media-consumption habits and the appeal of modern digital features at entry-level prices are all encouraging value-focused purchasing. Consumers who must manage limited budgets during wartime disruption now look for televisions that combine smart functionality with competitive price tags.