PROSPECTS AND OPPORTUNITIES
Increasing awareness and improving retail availability could fuel growth in concentrates
The development of concentrates in Ukraine faces several challenges over the forecast period, including weak consumer awareness, limited product variety, and poor retail availability. Many consumers are simply unaware of the range of concentrates available, as the category has not been heavily promoted or established in mainstream supermarkets.
The trend of home mixology creates growth oppertunities for concentrates
Home mixology, both alcoholic and non-alcoholic, presents a significant growth opportunity for concentrates in Ukraine. As consumers increasingly look for ways to save money while replicating the out-of-home drinking experience, the demand for easy-to-use concentrates for cocktails—such as mojitos, daiquiris, and fruit punches—has risen.
There is an oppertunitiy for kvas to expand in the concentrates category
Kvas, a popular traditional carbonated beverage in Ukraine, presents a significant opportunity within the concentrates category. Available in liquid and powder formats from a few local brands, kvas has a loyal consumer base, particularly among older Ukrainians who associate the drink with local traditions and nostalgic flavours.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Ukraine?
- To what extent are health considerations impacting consumption of Concentrates in Ukraine?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Ukraine?
- Which are the leading brands in Concentrates in Ukraine?
- What potential exists for multinational or domestic soft drinks companies to expand in Ukraine?
- How are products distributed in Concentrates in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Ukraine - Category analysis
KEY DATA FINDINGS
Slow recovery as concentrates fail to align with current consumer trends
RTD options are strong competition for concentrates in 2024
Iced coffee and tea powder concentrates are challenged by chilled coffee and tea
Increasing awareness and improving retail availability could fuel growth in concentrates
The trend of home mixology creates growth oppertunities for concentrates
There is an oppertunitiy for kvas to expand in the concentrates category
Concentrates Conversions
Soft Drinks in Ukraine - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Ukraine
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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