COMPETITIVE LANDSCAPE
Isotar brand maintains overall leadership in 2025, while private label fails to develop
Nutrition & Sante Iberia remains the leading company in the concentrates category in 2025, driven by its flagship brand Isotar. Most brands within the concentrates segment are experiencing volume declines.
Lack of reduced sugar variants undermines growth potential
In Spain, concentrates continues to face significant challenges, particularly as the category competes with a growing range of alternatives such as functional beverages and reduced sugar options. As new consumption occasions emerge, concentrates could explore different strategies to adapt and remain relevant; however, this remains difficult in today’s health and wellness-oriented environment.
Supermarkets dominates distribution
Supermarkets is the leading distribution channel within concentrates in 2025. Concentrates are mostly sold in supermarkets because they are primarily intended for home consumption rather than on-the-go drinking.
E-commerce continues to expand
E-commerce, meanwhile, is the most dynamic distribution channel in 2025 but still from a very small base. The channel benefits from its increased availability of products.
Concentrates Conversions
The conversion rate for powder concentrates has remained fairly stable since 2015. Regarding liquid concentrates, the rate has fallen due to the proliferation of lower-priced brands, such as Dama de Baza.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Spain?
- To what extent are health considerations impacting consumption of Concentrates in Spain?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Spain?
- Which are the leading brands in Concentrates in Spain?
- What potential exists for multinational or domestic soft drinks companies to expand in Spain?
- How are products distributed in Concentrates in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Spain - Category analysis
KEY DATA FINDINGS
Concentrates continues to decline as competition erodes relevance in 2025
Demand for concentrates continues to decline in Spain in 2025
Liquid concentrates tries to find new consumption occasions amid strong competition
Concentrates will remain on negative trajectory during forecast period
Health-focused innovation offers some hope
Concentrates suffers in face of cross-category competition
Isotar brand maintains overall leadership in 2025, while private label fails to develop
Lack of reduced sugar variants undermines growth potential
Supermarkets dominates distribution
E-commerce continues to expand
Concentrates Conversions
Soft Drinks in Spain - Industry Overview
Health, affordability and retail diversification shape soft drinks performance in Spain
KEY DATA FINDINGS
Health positioning boosts sales in soft drinks in Spain
Channel diversity and affordability have key impact
Health and wellness trends push premiumisation
Further rises anticipated for volume sales in soft drinks
Private label set to expand
Innovation will lead to greater fragmentation in competitive landscape
Mercadona maintains overall leadership while Coca-Cola sees success through iconic brands and persistent innovation
Nestlé rises through popular brands in bottled water
Supermarkets leads retail distribution while e-commerce sees greatest expansion
Private label drives retail sales as foodservice benefits from on-the-go consumption trend
Fountain sales in Spain
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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