PROSPECTS AND OPPORTUNITIES
Mixed forecast for concentrates
The forecast period is likely to be characterised by a period of stagnation for concentrates in Spain, with both off-trade and on-trade RTD volume sales expected to decline. The category is expected to continue to lose out to other types of drinks, such as flavoured bottled water and sports drinks.
Functional and reduced sugar concentrates could be a way to stem the decline
The challenge faced by players in concentrates in Spain will be to attract consumers who would otherwise purchase other types of drinks. One way to do this could be to develop functional varieties of concentrates that provide some health benefit.
The situation is unlikely to improve for concentrates
Nevertheless, in a situation in which consumer awareness is already low in Spain, as demonstrated by the low per capita consumption in the category, and in which the competition is fierce with other soft drinks categories, which are also are more convenient for consumers, and in a landscape where there is not a huge amount of innovation, it seems that it will be difficult for concentrates to stem the wave of volume decline. Already, concentrates have limited shelf space in supermarkets.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Spain?
- To what extent are health considerations impacting consumption of Concentrates in Spain?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Spain?
- Which are the leading brands in Concentrates in Spain?
- What potential exists for multinational or domestic soft drinks companies to expand in Spain?
- How are products distributed in Concentrates in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Spain - Category analysis
KEY DATA FINDINGS
Reduction in off-trade volume sales continues
Liquid concentrates trying to find new consumption occasions amidst strong competition
Low private label penetration
Mixed forecast for concentrates
Functional and reduced sugar concentrates could be a way to stem the decline
The situation is unlikely to improve for concentrates
Concentrates conversions
Soft Drinks in Spain - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Spain
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Concentrates research and analysis database.
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