PROSPECTS AND OPPORTUNITIES
Similar dynamics over forecast period
The dynamics will be similar over the forecast period. While overall, there will be a fall in volume sales, liquid concentrate will register an increase, though powder concentrates will still account for most volume sales.
Lack of innovation continues to dampen growth
Without significant innovation or targeted marketing efforts to shift consumer perception, the concentrates segment is likely to maintain its decline. The lack of differentiation and consumer engagement will limit the potential for growth, and without new strategies to revitalise interest, concentrates will continue to face challenges in gaining traction and expanding market share.
Potential for growth of single-serve options
With consumers leading increasingly busy lifestyles, there will be increased demand for on-the-go- options. This is particularly relevant for powder concentrates, such as kisel, which traditionally requires boiling with berries and starch.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Kazakhstan?
- To what extent are health considerations impacting consumption of Concentrates in Kazakhstan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Kazakhstan?
- Which are the leading brands in Concentrates in Kazakhstan?
- What potential exists for multinational or domestic soft drinks companies to expand in Kazakhstan?
- How are products distributed in Concentrates in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Kazakhstan - Category analysis
KEY DATA FINDINGS
Further volume decline in 2024
Powder concentrates seen as staid
Local and Russian brands dominate
Similar dynamics over forecast period
Lack of innovation continues to dampen growth
Potential for growth of single-serve options
Concentrates Conversions
Soft Drinks in Kazakhstan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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