PROSPECTS AND OPPORTUNITIES
Affordability to sustain a demand amid a gloomy outlook
The outlook for concentrates in Bulgaria is gloomy, with off-trade RTD volume sales expected to continue to drop steadily in both the liquid and powder categories over the forecast period. The projected decline is primarily due to strong competition from other categories of non-alcoholic drinks, an old-fashioned image, minimal marketing efforts and a lack of significant innovation.
Modern retailing to gain traction in the forecast period
Concentrates is expected to continue to be hampered by underdeveloped distribution in the forecast period. Small local grocers are projected to continue to dominate off-trade volume sales of liquid and powder concentrates.
Sustainable and healthier aspects offer points of differentiation
Over the forecast period, offerings that align with sustainability and health and wellness trends, such as organic and locally-sourced products, eco-friendly packaging and biodegradable plastics (once fully available), are expected to gain traction. Such aspects could provide differentiation points in the competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Bulgaria?
- To what extent are health considerations impacting consumption of Concentrates in Bulgaria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Bulgaria?
- Which are the leading brands in Concentrates in Bulgaria?
- What potential exists for multinational or domestic soft drinks companies to expand in Bulgaria?
- How are products distributed in Concentrates in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Bulgaria - Category analysis
KEY DATA FINDINGS
The liquid format is more robust amid declining demand
Weak distribution, maturity and strong alternatives beset powder concentrates
Energy boost products offer some respite for powder concentrates
Affordability to sustain a demand amid a gloomy outlook
Modern retailing to gain traction in the forecast period
Sustainable and healthier aspects offer points of differentiation
Concentrates Conversions
Soft Drinks in Bulgaria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Bulgaria
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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