PROSPECTS AND OPPORTUNITIES
Hello Boy disrupts market with trendy ambassadors and new packaging
The concentrates category has become increasingly competitive in recent years. While many might assume that this category, a staple in Thai households for several decades, is fully mature, there is still room for new players to enter and capture market share from established brands.
Coffee concentrates emerging in liquid subcategory
In the liquid concentrates subcategory, juice flavours have long dominated, making it challenging for companies to innovate with new types of flavour. However, coffee concentrates have recently gained traction, with smaller brands such as Brave Roasters, Drop of Caffeine, Mitma Akha, and numerous niche coffee brands entering the market.
Packaging innovation drives competition in concentrates
While it is challenging to differentiate concentrates products through flavour innovations, packaging development has become a key area for brands to innovate, alongside leveraging brand loyalty. Smaller local brands such as Sunny and Candy have largely introduced their products in clear PET bottles with shapes similar to the major brand, Hale's Blue Boy, which is traditionally packaged in glass bottles.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Thailand?
- To what extent are health considerations impacting consumption of Concentrates in Thailand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Thailand?
- Which are the leading brands in Concentrates in Thailand?
- What potential exists for multinational or domestic soft drinks companies to expand in Thailand?
- How are products distributed in Concentrates in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Thailand - Category analysis
KEY DATA FINDINGS
Sugar tax and rising costs drive up concentrates prices
Hale's Blue Boy raises prices but maintains market lead
Concentrates sales peak in summer with increased demand for refreshing beverages
Hello Boy disrupts market with trendy ambassadors and new packaging
Coffee concentrates emerging in liquid subcategory
Packaging innovation drives competition in concentrates
Concentrates Conversions
Soft Drinks in Thailand - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Thailand
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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