PROSPECTS AND OPPORTUNITIES
Marketing campaigns will drive sales around religious festivals
Mondelez International, Hilal Confectionery, Hamdard Wakf Laboratories, and Qarshi Industries spend considerable amounts on marketing brands in concentrates. Most of Hamdard’s and Qarshi’s marketing campaigns revolve around Eid and Ramadan while Mondelez and Hilal Confectionery have year around campaigns.
E-commerce channel offers growth potential
Even though retail e-commerce is currently at an insignificant level in concentrates, the growth prospects offered by the online channel cannot be ignored. Brands are already collaborating with major e-commerce platforms like Daraz and Foodpanda to expand reach and convenience for consumers.
Little change in brand share
Brand share in this category is expected to remain the same over the forecast period. Tang from Clover Pakistan Ltd (Mondelez) has a strong and comfortable lead in concentrates with more than 30% retail value share, followed by Qarshi Industries and Hamdard Waqf Laboratories.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Pakistan?
- To what extent are health considerations impacting consumption of Concentrates in Pakistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Pakistan?
- Which are the leading brands in Concentrates in Pakistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Pakistan?
- How are products distributed in Concentrates in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Pakistan - Category analysis
KEY DATA FINDINGS
Curb on illegal imports supports local players
Tang remains the prominent brand in concentrates
Seasonal demand links to religious festivals
Marketing campaigns will drive sales around religious festivals
E-commerce channel offers growth potential
Little change in brand share
Concentrates Conversions
Soft Drinks in Pakistan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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