COMPETITIVE LANDSCAPE
Promasidor Djazair cements its dominance in concentrates
Promasidor Djazair remained the leading company in concentrates in 2025. The company’s dominant position is thanks to the success of its flagship brand Amila.
Tchin Tchin benefits from award-winning reputation of its products
Tchin-Lait Sarl, meanwhile, was the most dynamic company overall in 2025. The success of its Tchin Tchin brand of powder concentrates in Algeria is linked to strong brand awareness thanks to its award-winning products and a marketing strategy that draws on the company's experience in managing successful drinks products.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Algeria?
- To what extent are health considerations impacting consumption of Concentrates in Algeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Algeria?
- Which are the leading brands in Concentrates in Algeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Algeria?
- How are products distributed in Concentrates in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Algeria - Category analysis
KEY DATA FINDINGS
Concentrates benefiting from a healthy and low-cost positioning
Concentrates benefits from a healthy and economical image
Powder concentrates cement their dominance
Demand for concentrates set to continue growing over the forecast period
Advanced concentration technologies will lead to flavour and texture innovations
Health and wellness and sustainability set to be the focus of new product development
Promasidor Djazair cements its dominance in concentrates
Tchin Tchin benefits from award-winning reputation of its products
Small local grocers dominate sales but lose share to modern retail channels
Hypermarkets winning share thanks to a broader offer and attractive marketing
Concentrates Conversions
Soft Drinks in Algeria - Industry Overview
Soft drinks sales see steady growth in 2025
KEY DATA FINDINGS
A youthful population and hot weather fuels demand for soft drinks in Algeria
Modest economic recovery limits growth
Rising health concerns inform purchasing decisions
Algeria’s expanding urban population points towards growth in sales of soft drinks
State laws should ensure domestic players remain dominant
Uptick in tourism creating renewed demand for foodservice
Local player Ibrahim & Fils Ifri remains on top with strong product portfolio
Taiba wins share thanks to the availability and affordability of its soft drinks
Consumers slowly shifting to more modern distribution channels
On-trade sales see healthy growth in 2025 thanks in part to an influx of tourists
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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