PROSPECTS AND OPPORTUNITIES
Promotions and healthier options to stimulate the demand for liquid concentrates
Concentrates is projected to see positive, if slow, off-trade RTD volume growth over the forecast period. However, this is due to the forecast for liquid concentrates, with powder concentrates set to see a slow but steady decline.
Company activity is essential to gain a competitive advantage
To maintain a strong position in the competitive landscape, it is regarded as essential that players expand the variety of flavours, packaging formats and innovative compositions, including the use of sugar substitute options. Companies that quickly respond to consumer demands for quality but affordable products with options offering healthier compositions and novel, appealing flavours are expected to gain competitive advantages.
Local players to maintain their stronghold on the category
Local manufacturers are well-positioned to maintain their dominance in concentrates in the forecast period. These players have shown the ability to quickly reformulate products to comply with the latest taxation changes and adapt to consumer demands.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Hungary?
- To what extent are health considerations impacting consumption of Concentrates in Hungary?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Hungary?
- Which are the leading brands in Concentrates in Hungary?
- What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
- How are products distributed in Concentrates in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Hungary - Category analysis
KEY DATA FINDINGS
New flavours add some dynamism to the category in a still tough economic and operating climate
Marketing and promotion to win over consumers to liquid concentrates
The sports and fitness trend may offer some respite for declining powder concentrates
Promotions and healthier options to stimulate the demand for liquid concentrates
Company activity is essential to gain a competitive advantage
Local players to maintain their stronghold on the category
Concentrates Conversions
Soft Drinks in Hungary - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hungary
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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