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COMPETITIVE LANDSCAPE
Orkla leads fragmented landscape
Orkla Foods Latvija SIA is the leading player in concentrates with the largest off-trade RTD volume share, underpinned by its flagship Spilva brand. However, Spilva has seen its share of sales decline significantly over the review period, due to intensifying competition from smaller, niche players.
Very Berry gains traction
Smaller brands, grouped under “others,” have collectively emerged as the most dynamic performer, driven by their ability to quickly adapt to shifting consumer preferences. Meanwhile, Very Berry SIA has proved to be the most resilient individual competitor.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Latvia?
- To what extent are health considerations impacting consumption of Concentrates in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Latvia?
- Which are the leading brands in Concentrates in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in Concentrates in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Latvia - Category analysis
KEY DATA FINDINGS
Premium liquid concentrates drive consumer interest
Shift towards higher-quality concentrates
Liquid concentrates registers strongest performance
Liquid concentrates will continue to drive growth
Growing focus on premium offerings
Excise tax hike likely to impact sales of concentrates
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Orkla leads fragmented landscape
Very Berry gains traction
Supermarkets is primary channel for concentrates
Discounters sees rising consumer adoption
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 2 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Soft Drinks in Latvia - Industry Overview
Challenging year for soft drinks
KEY DATA FINDINGS
Cold summer temperatures impact demand
Energy drinks registers strong performance
Juice continues to struggle
Modest recovery for soft drinks
Added-value categories to drive future growth
Excise duty increase will reshape soft drinks market
Cido Grupa and Cola-Cola dominate sales
Aldaris AS leads growth with Vichy bottled water
Supermarkets remains largest channel
Discounters gains traction
E-commerce expands from low base
Foodservice vs retail split
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 2 Research Sources
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitions
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This report originates from Passport, our Concentrates research and analysis database.
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