PROSPECTS AND OPPORTUNITIES
Continuing volume growth
Concentrates are an affordable soft drink and this will support volume sales over the forecast period. That being said, it is a staid product area, and players will support volume sales with frequent promotions and discounts in order to support volume sales.
Powder concentrates continue on downward trend
Powder concentrates will remain in negative territory in terms of volume sales growth, due to an image of being cheap and unhealthy, which bucks the rising health and wellness trends. Therefore, it is unlikely that there will be any new product launches within powder concentrates over the forecast period.
Increasing demand for premium offerings
Premium offerings in concentrates are offered in Latvia from both branded and private label products. Local manufacturer Very Berry has a strong focus on natural ingredients and use its own harvested berries.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Latvia?
- To what extent are health considerations impacting consumption of Concentrates in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Latvia?
- Which are the leading brands in Concentrates in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in Concentrates in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Latvia - Category analysis
KEY DATA FINDINGS
Volume decline for powder concentrates
Focus on a healthier positioning
Competitive landscape increasingly fragmented
Continuing volume growth
Powder concentrates continue on downward trend
Increasing demand for premium offerings
Concentrates Conversions
Soft Drinks in Latvia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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