COMPETITIVE LANDSCAPE
Ribena responds to health-conscious consumer trends
Ribena continues to lead concentrates in 2025, largely due to its iconic Blackcurrant Cordial, which has garnered consumer trust and loyalty for decades. The brand effectively drives consumer engagement through high-visibility sampling events, such as its August 2025 roadshow and family event at 313@Somerset, where attendees enjoyed free samples and exclusive merchandise.
New and existing players continue to invest in the market despite declining sales
F&N has also made strides in this competitive landscape by launching its “Healthier Choice” certified line of cordials, such as its reduced-sugar rose syrup and orange concentrates. These products are marketed with clear health labelling in retail outlets, while F&N uses its website and in-store demonstrations to promote sugar substitute-based options, effectively communicating their benefits to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Singapore?
- To what extent are health considerations impacting consumption of Concentrates in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Singapore?
- Which are the leading brands in Concentrates in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in Concentrates in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Singapore - Category analysis
KEY DATA FINDINGS
Sales drop as consumers shift towards healthier options
Concentrates in Singapore continue declines due to health trends
Competition from other soft drinks puts pressure on demand
Concentrates declines as health-conscious choices increase
Coffee concentrates offers some growth potential
Brands are adopting sustainable packaging and sourcing
Ribena responds to health-conscious consumer trends
New and existing players continue to invest in the market despite declining sales
Supermarkets dominate with extensive product offerings
Supermarkets investing in physical and digital retail models to push sales
Concentrates Conversions
Soft Drinks in Singapore - Industry Overview
Soft drinks sales rise with a focus on health and convenience
KEY DATA FINDINGS
Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
Consumers looking for healthier options
Soft drinks continues to benefit from a strong focus on innovation
Sales set to grow fuelled by evolving consumer preferences and new innovations
Consumers expected to lean towards healthier options
Convenience and sustainability concerns likely to inform packaging choices
Coca-Cola cements its lead with strong portfolio of brands and products
F&N Foods and Pokka Corp continue to invest in innovative and healthier options
Supermarkets retain a key role in the distribution of soft drinks
Retail vs foodservice split
Fountain sales in Singapore
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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