PROSPECTS AND OPPORTUNITIES
Health trends and sustainability slows down the decline for liquid concentrates'
Despite the potential of several key factors, such as the prevailing health trend, sustainability considerations, convenience, and cost-effectiveness, liquid concentrates' growth is expected to remain negative across the forecast period.
Refillable bottles and school vending machines boost prospects for concentrates
The generalisation of refillable water bottles filled with tap water and the gradual suppression of soft drink vending machines in Belgian schools, exemplified by Coca-Cola's decision to remove vending machines from schools in 2024, could significantly benefit the liquid concentrate category. This shift presents a promising opportunity for convenient concentrates like Waterdrop, which could become increasingly popular in children's satchels as a practical alternative to traditional soft drinks.
The focus on functional options drives growth potential for concentrates
An overarching trend in soft drinks is the focus on functionality, with consumers increasingly seeking options that offer more than just refreshment. While powder concentrates have largely capitalised on this trend, liquid concentrates hold significant potential to accelerate growth by including functional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Belgium?
- To what extent are health considerations impacting consumption of Concentrates in Belgium?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Belgium?
- Which are the leading brands in Concentrates in Belgium?
- What potential exists for multinational or domestic soft drinks companies to expand in Belgium?
- How are products distributed in Concentrates in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Belgium - Category analysis
KEY DATA FINDINGS
Concentrates struggle as health trends shift consumer preferences
SodaStream hits a plateau while private label options gain ground
Environmental concerns aid sales of concentrates in 2024
Health trends and sustainability slows down the decline for liquid concentrates'
Refillable bottles and school vending machines boost prospects for concentrates
The focus on functional options drives growth potential for concentrates
Concentrates Conversions
Soft Drinks in Belgium - Industry Overview
Soft drinks in 2024: The big picture
2024 Key Trends
Competitive Landscape
Retailing Developments
Foodservice vs Retail Split
What Next for Soft Drinks?
Fountain sales in Belgium
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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