COMPETITIVE LANDSCAPE
Teisseire and SodaStream lead but face mounting pressure from private label and niche players
The competitive landscape in concentrates was led by Teisseire and SodaStream, respectively, in the liquid segment. SodaStream, with its strong omnichannel presence across DIY stores, home appliance retailers, and drugstores, remains a prominent brand.
Private label sees dynamic growth in 2025
Private label maintains a strong presence in the category with a wide array of flavours, including zero-sugar options. Grenadine remains the top flavour in Belgium, but private label lines are gradually diversifying to include more modern and lighter options.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Belgium?
- To what extent are health considerations impacting consumption of Concentrates in Belgium?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Belgium?
- Which are the leading brands in Concentrates in Belgium?
- What potential exists for multinational or domestic soft drinks companies to expand in Belgium?
- How are products distributed in Concentrates in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Belgium - Category analysis
KEY DATA FINDINGS
Consumer interest in concentrates remains limited in 2025
Concentrates struggle to stay relevant amid competition from other soft drink categories
Liquid concentrates represents most volume sales, but powder concentrates shows dynamism
Concentrates likely to face challenges as consumer interest wanes
Powder formats expected to drive future innovation
E-commerce and non-food channels to gain relevance
Teisseire and SodaStream lead but face mounting pressure from private label and niche players
Private label sees dynamic growth in 2025
Supermarkets lead, but specialist retailers gain traction
E-commerce sees dynamic growth in 2025
Concentrates Conversions
Soft Drinks in Belgium - Industry Overview
Soft drinks in 2025: The big picture
KEY DATA FINDINGS
Buoyant performance for Belgian soft drinks in 2025
Functionality remains a key driver of innovation and growth
Smaller pack sizes are becoming increasingly common
Growth moderation predicted over the forecast period
Functionality will remain a focus growth area
Distribution landscape may need to diversify
Coca-Cola continues to benefit from strong brand recognition and widespread distribution
foodPickers benefits from functionality trend
Supermarkets and discounters continue to lead distribution in 2025
Proximity retailers continue to gain ground
Foodservice vs retail split
Fountain sales in Belgium
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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