PROSPECTS AND OPPORTUNITIES
Concentrates predicted to see solid growth in the forecast period
Over the forecast period, concentrates in Vietnam is expected to see positive performances in off-trade volume and current value terms, albeit from a low base, partly due to the continued increase in travel. The Ministry of Tourism expects the arrival of between 25 and 28 million international tourists in 2025-2026, as well as 130 million domestic travellers, and furthermore, is hoping to reach 35 million international tourists and 160 million domestic tourists by the end of 2030.
Players will continue to launch new products to attract consumers
Over the forecast period, companies will need to remain informed about emerging trends, and strategically invest in innovative products and marketing strategies to capture consumers’ changing demands. Nevertheless, regular discounts on e-commerce platforms will also remain important.
Concentrates expected to be more competitive in the future
In 2024, consumer brand loyalty has been declining, because people are increasingly seeking to save money, opting for more affordable products or waiting for discounts to make purchases at lower prices via retail e-commerce. This trend is expected to continue for the short term, due to the unstable economic performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Vietnam?
- To what extent are health considerations impacting consumption of Concentrates in Vietnam?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Vietnam?
- Which are the leading brands in Concentrates in Vietnam?
- What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
- How are products distributed in Concentrates in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Vietnam - Category analysis
KEY DATA FINDINGS
Off-trade sales of concentrates see growth as tourist numbers rise
Consumers are ready to try innovative products
Retail e-commerce gains a larger share of sales of concentrates
Concentrates predicted to see solid growth in the forecast period
Players will continue to launch new products to attract consumers
Concentrates expected to be more competitive in the future
Concentrates conversions
Soft Drinks in Vietnam - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Vietnam
Fountain sales continue to grow thanks to the expansion of fast food stores and cinemas
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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