PROSPECTS AND OPPORTUNITIES
Players launch products with reduced sugar and no artificial ingredients
As consumer preferences continue to shift towards healthier options, manufacturers are anticipated to focus on reformulating concentrates to further reduce sugar content and eliminate artificial ingredients. This evolving trend will spur the development of innovative, healthier concentrate products designed to meet the growing demand for better-for-you beverages.
Discounters increase share as consumers look for affordable goods
Discount retailers are becoming an increasingly important channel for concentrate sales. These retailers have strategically adjusted their product offerings to feature cost-effective concentrates, often priced lower than those found in traditional supermarkets.
Innovations offer sustainable attributes to align with consumer demands
As environmental concerns increasingly influence consumer behaviour, brands are emphasising improving the sustainability of their concentrate packaging. This includes adopting recyclable or biodegradable materials and minimising the overall environmental footprint of their products.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Poland?
- To what extent are health considerations impacting consumption of Concentrates in Poland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Poland?
- Which are the leading brands in Concentrates in Poland?
- What potential exists for multinational or domestic soft drinks companies to expand in Poland?
- How are products distributed in Concentrates in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Poland - Category analysis
KEY DATA FINDINGS
Concentrates benefit from being a refreshing, health-boosting option
Liquid concentrates offer organic, fortified options to drive sales
YA!&SODA enters the landscape, competing against SodaStream
Players launch products with reduced sugar and no artificial ingredients
Discounters increase share as consumers look for affordable goods
Innovations offer sustainable attributes to align with consumer demands
Concentrates Conversions
Soft Drinks in Poland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Poland
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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