PROSPECTS AND OPPORTUNITIES
Slowed growth with rising competition from healthier and more convenient soft drinks
Volume growth of concentrates in Serbia is expected to slow over the forecast period due to greater competition from healthier drinks. Younger consumers’ reduced awareness about concentrates will also impact the category’s future performance.
Rising competition from private label
Cedevita is forecast to maintain its lead of concentrates over the forecast years thanks to strong brand recognition, as well as its wide assortment and availability. However, competition from more cost-effective private label is expected to intensify in 2025 and beyond.
Concentrates producers to focus on creating healthier options
Over the forecast period, growing health consciousness in Serbia will drive demand for healthier concentrates, including concentrates with added vitamins and supplements, or a lower sugar content. Concentrates producers like Cedevita are set to focus on creating healthier options to cater to health-focused Serbian consumers and diversify their product offerings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Serbia?
- To what extent are health considerations impacting consumption of Concentrates in Serbia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Serbia?
- Which are the leading brands in Concentrates in Serbia?
- What potential exists for multinational or domestic soft drinks companies to expand in Serbia?
- How are products distributed in Concentrates in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Serbia - Category analysis
KEY DATA FINDINGS
Concentrates benefit from their lower prices in 2024
Cedevita maintains its lead; however, private label is on the rise
Atlantic BG doo introduces healthier Cedevita Vitamin Water
Slowed growth with rising competition from healthier and more convenient soft drinks
Rising competition from private label
Concentrates producers to focus on creating healthier options
Concentrates Conversions
Soft Drinks in Serbia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!