PROSPECTS AND OPPORTUNITIES
A bleak outlook for concentrates with sales set to decline as the economic situation improves
Pressure on purchasing power is likely to decrease over the forecast period as inflation stabilises and economic activity picks up. Unlikely many soft drinks categories, this could be bad news for sales of producers of concentrates which often rely on their value for money positioning.
Premium concentrates expected to attract demand from mixology enthusiasts
With the premiumisation trend expected to return to the foreground, especially over the second half of the forecast period, demand for liquid concentrates is likely to suffer, especially when it comes to entry level and mid-priced products (such as traditional brands Fabbri and Toschi). However, within liquid concentrates, premium products could benefit from their use in the creation of sophisticated cocktails.
Sustainability and health and fitness trends could open up new opportunities for concentrates
Consumer awareness around the issue of sustainability is only likely to grow over the forecast period. In this context, SodaStream concentrates and machines are likely to become more popular over the forecast period, as they help to reduce packaging waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Italy?
- To what extent are health considerations impacting consumption of Concentrates in Italy?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Italy?
- Which are the leading brands in Concentrates in Italy?
- What potential exists for multinational or domestic soft drinks companies to expand in Italy?
- How are products distributed in Concentrates in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Italy - Category analysis
KEY DATA FINDINGS
Value for money trend helps revive demand for concentrates
Competition from other soft drinks categories increases
Innovation seen in concentrates
A bleak outlook for concentrates with sales set to decline as the economic situation improves
Premium concentrates expected to attract demand from mixology enthusiasts
Sustainability and health and fitness trends could open up new opportunities for concentrates
Concentrates Conversions
Soft Drinks in Italy - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Italy
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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