PROSPECTS AND OPPORTUNITIES
New players will continue to drive growth for concentrates
Concentrates is expected to maintain solid off-trade RTD volume growth and current value growth in the US in the forecast period, with increases anticipated for both categories. After the success of Liquid I.
Flavour and functionality likely to accelerate moving forward
As the category shifts focus from low value products to specialised products for different need states and consumer groups, there will be more and more pressure to communicate the functional properties of products more effectively, differentiating from other similar options. At the same time, brands will need to carve their identity and value proposition without overextending to claims that do not move the needle, as it is important to remember that price and convenience are still the key factors for success.
Affordability and sustainability will be key to continuing to develop the category
The recent surge in unit prices of concentrates underscores an essential challenge – maintaining affordability to sustain growth. For the category to remain economically viable for consumers, there needs to be moderation in unit price increases, ideally aligning with the growth trajectory of ready-to-drink (RTD) formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in USA?
- To what extent are health considerations impacting consumption of Concentrates in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in USA?
- Which are the leading brands in Concentrates in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in Concentrates in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in the US - Category analysis
KEY DATA FINDINGS
A cost-effective and functional beverage solution
New brands bring innovation and growth
Concentrates attracts attention due to their emphasis on price, convenience, and margins
New players will continue to drive growth for concentrates
Flavour and functionality likely to accelerate moving forward
Affordability and sustainability will be key to continuing to develop the category
Concentrates conversions
Soft Drinks in the US - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the US
Growth continues, but sales fail to return to the pre-pandemic level
Innovation in fountain sales aims to personalise experiences
Major foodservice operator to start phasing out fountain sales
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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