COMPETITIVE LANDSCAPE
Britvic dominates with private label holding strong
The competitive landscape for concentrates in Ireland remains highly concentrated, with Britvic holding a leading position. Recently acquired by Carlsberg, Britvic continues to dominate the landscape through its two historic and well-established brands, Robinsons and Mi Wadi.
Tesco soars ahead through innovative cold brew coffee offering
Tesco posted by far the fastest growth among companies in concentrates in 2025, introducing a completely new concept: cold brew coffee concentrates. This launch marked the first time such a product appeared in the category, opening the door to a fresh consumption occasion beyond the traditional squash and cordial offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Ireland?
- To what extent are health considerations impacting consumption of Concentrates in Ireland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Ireland?
- Which are the leading brands in Concentrates in Ireland?
- What potential exists for multinational or domestic soft drinks companies to expand in Ireland?
- How are products distributed in Concentrates in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Ireland - Category analysis
KEY DATA FINDINGS
Affordability offsets weak appeal in concentrates
Concentrates sees low volume growth amid continuous struggles
Coffee-based variants emerge as niche segment
New packaging and new flavours could save a stagnating category
Powder concentrates will continue to outpace liquid concentrates
Sustainability as a key driver for innovation in concentrates
Britvic dominates with private label holding strong
Tesco soars ahead through innovative cold brew coffee offering
Supermarkets leads, e-commerce expands in powder formats
Powder concentrates benefit from online shift
Concentrates Conversions
Soft Drinks in Ireland - Industry Overview
Current trends supports soft drinks with strong health positioning
KEY DATA FINDINGS
Health trends drives volume growth in soft drinks in 2025
Consumers shift towards functional options, benefiting energy and sports drinks
Demand for convenience continues, boosting RTD coffee and impulse channels
Health, convenience and innovation as key growth drivers for forecast period
Shift away from alcohol set to further boost soft drinks sales
Private label holds potential for stronger expansion
Coca-Cola maintains leadership, with Britvic close behind
Small niche players gain traction in 2025
Supermarkets leads distribution as convenience stores expands
Fountain sales in Ireland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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