PROSPECTS AND OPPORTUNITIES
An unlikely revival
The concentrates category is not expected to experience any significant resurgence over the forecast period. Competition from RTDs remains a formidable challenge, as these products offer greater convenience and better align with contemporary lifestyles.
Local brands set to maintain their grip
In the absence of meaningful growth, the category is expected to remain dominated by established local players such as Orkla and A. Le Coq, along with Rimi’s private label offerings.
Gradual shift towards premium offerings
The economic segment of concentrates is expected to lose ground over time, as health-conscious consumers increasingly seek products that offer added value beyond cost savings. High-quality syrups, which emphasise superior ingredients and eco-friendly production, are poised to perform better, albeit within a limited market.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Estonia?
- To what extent are health considerations impacting consumption of Concentrates in Estonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Estonia?
- Which are the leading brands in Concentrates in Estonia?
- What potential exists for multinational or domestic soft drinks companies to expand in Estonia?
- How are products distributed in Concentrates in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Estonia - Category analysis
KEY DATA FINDINGS
Persistent stagnation amidst challenges
Dominance of local players and familiar flavours
Diverging private label strategies
An unlikely revival
Local brands set to maintain their grip
Gradual shift towards premium offerings
Concentrates Conversions
Soft Drinks in Estonia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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