COMPETITIVE LANDSCAPE
Private label brands fill SABC void in liquid concentrates while leveraging strategic promotions
Since SABC’s withdrawal from liquid concentrates, the product area has been taken over by private label offerings, predominantly from French supermarket chains like Carrefour, Belle France, Simpl, and Casino. These brands cater to a niche audience, primarily affluent locals and expatriates who use them for baking or as sweeteners.
Foster Clark still leads powder concentrates
Liquid concentrates account for significantly more million litres than that made with powder concentrates. Foster Clark continues to lead powder concentrates, with its brand Foster Clarke and Tiara.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Cameroon?
- To what extent are health considerations impacting consumption of Concentrates in Cameroon?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Cameroon?
- Which are the leading brands in Concentrates in Cameroon?
- What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
- How are products distributed in Concentrates in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Cameroon - Category analysis
KEY DATA FINDINGS
Liquid concentrate fares better than powder
Muted performance in 2025
Liquid concentrates registers volume growth
Muted volume growth over forecast period
Expanding use of liquid concentrates creates opportunities for growth
Health concerns restrict concentrates
Private label brands fill SABC void in liquid concentrates while leveraging strategic promotions
Foster Clark still leads powder concentrates
Supermarkets lead in liquid concentrates, while small local grocers lead in powder concentrates
Fall in volume sales through foodservice
Concentrates Conversions
Soft Drinks in Cameroon - Industry Overview
Positive performance in 2025
KEY DATA FINDINGS
Lingering inflation keeps consumers price sensitive
Health concerns accelerate substitution away from traditional sugar-heavy formats
Healthy outlook, with energy drinks and bottled water driving growth
Multinationals push sustainability up the agenda
Growing focus on functional drinks
Source du Pays holds on to commanding lead
SABC prioritises local sourcing
Small local grocers continue to dominate
Supermarkets register highest value growth
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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