PROSPECTS AND OPPORTUNITIES
Manufacturers continue to bet on a structurally waning category
Despite the structural waning trends seen in concentrates, manufacturers continue to bet on the category. Indeed, there are still positives to explore in concentrates, from the wide range of flavour profiles and uses, to the expanding range of reduced-sugar options.
Powder concentrates fare better than liquid counterparts, thanks to health-positioned profiles
Powder concentrates is faring better than liquid variants in 2024, seeing fair off-trade volume growth. It is noted that powder concentrates encompasses electrolyte powder concentrates which used to make isotonic drinks, such as seen with leading powder concentrates brands Isotar (Nutrition & Santé SAS) and Aptonia (Decathlon SA), which are neck-and-neck (bar a sub-decimal point or two) in the subcategory.
An emerging niche of mini cubes of powder concentrates tipped as an area to watch
We are seeing an emerging niche of mini cubes in powder concentrates, which is expanding the subcategory further than the electrolyte powder variants. These new formats are a niche aimed at on-the-go consumption, such as seen from waterdrop Microdrink (Trinki SAS), which offers a mini cube of powder concentrate, which is sugar-free and comes in packaging which does not contain plastic.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in France?
- To what extent are health considerations impacting consumption of Concentrates in France?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in France?
- Which are the leading brands in Concentrates in France?
- What potential exists for multinational or domestic soft drinks companies to expand in France?
- How are products distributed in Concentrates in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in France - Category analysis
KEY DATA FINDINGS
Value growth supported by high prices, while volume is in a decline
New flavours and sugar-free options catch the attention of consumers
A fairly fragmented category with a notable presence of private label
Manufacturers continue to bet on a structurally waning category
Powder concentrates fare better than liquid counterparts, thanks to health-positioned profiles
An emerging niche of mini cubes of powder concentrates tipped as an area to watch
Concentrates Conversions
Soft Drinks in France - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in France
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!