PROSPECTS AND OPPORTUNITIES
Decreasing volumes projected
Over the forecast period, the overall volume of concentrates in Romania is expected to decline, as the category faces strong competition from other soft drinks. The perception of concentrates as obsolete products is likely to persist, limiting growth prospects for most offerings within this category.
A more diversified retail landscape
The retail landscape for concentrates is expected to become increasingly diverse, particularly for sports-centric products, which will shift away from traditional sports goods stores. Instead, these items are likely to be found more frequently in chained grocery retailers, including hypermarkets and supermarkets, as consumer demand grows in mainstream retail settings.
Sustainability to become a more important factor
Increasing consumer interest in sustainability and health is expected to fuel demand for organic and environmentally friendly options within the concentrates category. Brands like Isostar have already responded to this trend by launching organic (bio) variants, which have been well received by Romanian consumers seeking healthier and more sustainable choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Romania?
- To what extent are health considerations impacting consumption of Concentrates in Romania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Romania?
- Which are the leading brands in Concentrates in Romania?
- What potential exists for multinational or domestic soft drinks companies to expand in Romania?
- How are products distributed in Concentrates in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Romania - Category analysis
KEY DATA FINDINGS
Positive performance for concentrates in 2024
Upward trend for sports-centric powder concentrates
Consumers welcome innovation
Decreasing volumes projected
A more diversified retail landscape
Sustainability to become a more important factor
Concentrates Conversions
Soft Drinks in Romania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Romania
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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