Demand for sports drinks in Slovenia is being driven by active, health-conscious consumers, particularly younger generations and fitness enthusiasts, with regular sports drinks dominating sales. Nika Bev doo leads the category with its Sola Isosport brand, while niche entrants, supported by e-commerce, are diversifying the market. Hypermarkets remains the primary distribution channel, reflecting the growing dominance of modern grocery retailers. During the forecast period, innovation will focus

Sports drinks in Uruguay recorded further robust growth in 2025, driven by the ongoing health trend, innovation and new consumption occasions. Genomma Laboratories’ SueroX, a reduced sugar oral replenishment beverage, expanded sports drinks use beyond athletic use to everyday recovery moments and broadened its distribution from pharmacies to supermarkets and other channels.

Volume sales of sports drinks maintained healthy growth in Serbia in 2025, albeit at a slightly lower level of growth than seen in the recent review period. Meanwhile, value sales are also robust, reflecting high prices. Overall, sports drinks align with health and wellness trends, thus, supporting stable baseline demand despite high prices.

Off-trade volume sales of sports drinks maintained positive growth in New Zealand in 2025, at a higher rate than seen the previous year, driven by broadening consumption occasions beyond traditional high-intensity exercise, towards recovery and overall balance. Usage is increasingly spanning pre-, during- and post-activity, as well as lifestyle-adjacent occasions such as group workouts, outdoor activities, and lower-intensity fitness routines. This reflects a clear reframing of sports nutrition

Sports drinks in Germany witnessed a good increase in consumption in 2025, with retail volume sales rebounding from a small drop in 2024. The ongoing interest in health and fitness, feeding participation in running, cycling, gym work and outdoor activities like trail running and other endurance sports, fuelled consumption. This trend, bolstered by the effects of the COVID-19 pandemic, has proven to be robust and led to a greater demand for beverages that support hydration and contain electrolyte

Sports drinks is seeing volume sales stagnate. While demand is being supported by consumers’ increasing participation in regular sport and exercise, pricing and concerns about sugar intake and artificial ingredients act as constraints on growth. Furthermore, the strong influence of the health and wellness trend means that sports drinks is facing increasing competition due to new product developments and marketing activity in other areas of soft drinks.

Sports drinks is seeing strong growth driven by increasing participation in sporting activity and regular exercise amongst local consumers. As well as increasingly opting for reduced sugar sports drinks, consumers are looking beyond hydration to products that offer additional, functional benefits.

Demand for sports drinks in Lithuania is expected to remain flat in 2025, due to an unseasonably cold summer weather and the waning popularity of Prime Hydration. Reduced-sugar variants have gained attention as consumers increasingly seek functional and lower-calorie options. The entry of local and regional producers, including Cido, is expanding product choice, while the upcoming 2026 sugar tax is expected to push prices higher and further shift demand towards reduced-sugar offerings.

Sports drinks continued to gain traction in 2025 as Romanian consumers increasingly integrated physical activity into their daily lives. The post-pandemic shift towards wellbeing, combined with a stronger cultural emphasis on fitness and outdoor recreation, sustained interest in hydration products designed to support performance. Gym memberships expanded, participation in organised sports increased and activities such as football, running, hiking and tennis became more embedded in routines acros

In 2025, sports drinks in Norway experienced strong volume growth, driven by rising interest in health, wellness, and convenient hydration for active lifestyles. Sports drinks is increasingly perceived as convenient recovery beverages that support electrolyte replacement and overall fitness, appealing especially to younger, health-focused consumers. Regular sports drinks led volume growth, supported by brands such as Tine’s YT Sportsdrikk, while reduced-sugar variants also gained traction. Coca-

In 2025, sports drinks in Nigeria remains a small, immature niche within the broader soft drinks landscape, yet it continues to gain visibility and relevance as urban lifestyles and exercise culture evolve. The category posts modest volume growth, constrained by weak consumer purchasing power and persistent inflation, but benefits from rising interest in fitness, gym membership, and organised sport among middle- and upper-income consumers. As urban Nigerians become more sedentary in their day-to

In the Philippines, sports drinks recorded marginal volume growth in 2025, while value sales increased more noticeably as pricing, premium positioning and higher-priced variants lifted the mix. Regular sports drinks remained the strongest performer, supported by wide availability and entrenched brand recognition, while reduced sugar options stayed niche despite growing health interest. Marketing is increasingly centred on digital channels and influencer partnerships, with distribution expansion

Off-trade volume sales of sports drinks in Pakistan are being supported by increasing health and fitness awareness amongst young, health-conscious urban consumers. Gatorade dominates the competitive landscape, leveraging its functional positioning and targeted digital and on-site marketing activities. Modern physical retail and e-commerce channels are increasingly important for distribution, creating opportunities for product innovation and expanded penetration in functional and lifestyle-orient

Sports drinks in Slovakia navigated a particularly challenging year in 2025, as fiscal measures, squeezed purchasing power and intensifying competition from alternative hydration formats converged. The introduction of the sugar tax hit most ready-to-drink sports beverages directly, with only a narrow set of products – namely those with no added sugar or those positioned as dietary supplements – managing to avoid the levy. This created a visible price step between traditional isotonic drinks and

Sports drinks in Switzerland witnessed stronger volume growth in 2025, supported by a notable rise in retail sales. Improved accessibility via grocery retailers is meeting the growing demand for sports drinks, which are consumed for hydration purposes, but also increasingly as a soft drink.

Sports drinks is seeing volume sales grow in line with the increasing consumer participation in regular sporting activity and exercise, itself underpinned by the prominent health and wellness trend. The category provides opportunities for further growth through the development of distribution and product innovation, including the introduction of reduced sugar options.

Sales continued to decline in 2025 as the initial fanfare around Prime Hydration subsided. The category has also suffered from increasing competition from other soft drinks with a healthier or more functional offer. On the plus side, as more consumers take part in sport and fitness there is a growing market for products which support fast and effective hydration, with this being further supported by the high temperatures seen in summer 2025. Moving forward the focus will be on projecting a healt

Healthy volume growth, as sports drinks consumer base widen beyond athletes, and is also increasingly seen as a wellness drink. Supermarkets lead in terms is distribution, but e-commerce and pharmacies are making gains.

Sports drinks in the Dominican Republic is experiencing strong, sustained growth, driven by rising temperatures, more active lifestyles among younger consumers, and increasing demand for fast, effective hydration. The category is expanding with sugar-free options, multifunctional health claims, and new formats.

Sales of sports drinks have fallen into a negative figure slump in Ecuador in 2025, in both volume and value terms. This is mainly attributed to economic challenges in the country leading to lower consumer spending power, alongside poor summer weather conditions affecting overall demand.

Sports drinks in Georgia are primarily consumed by athletes, fitness enthusiasts, and health-conscious individuals, with overall consumer awareness still limited. Regular variants dominate sales, while reduced sugar options remain negligible due to high prices and limited availability. Growth is supported by increasing health awareness, marketing, and social media exposure. Oshee leads the market, although smaller brands registering dynamic expansion. Supermarkets remains the main distribution c

Sports drinks in Guatemala are increasing their appeal beyond athletes, driven by warm temperatures, expansion of outdoor activities, and a desire for rapid rehydration. Products increasingly combine hydration with functional benefits like electrolytes, vitamins, and energy support. Regular sports drinks containing sugar still dominate, though zero-sugar options are beginning to emerge. Small local grocers remain key for impulse purchases, while discounters and convenience stores are improving a

Volume sales continue to be low, though sports drinks register healthy volume growth. Croatian brands dominate the segment and there is an opportunity for local brands to branch into what is an emerging product area, with significant growth potential.

Retail volume sales of sports drinks in Denmark are projected to see a further moderate increase over 2025. Sports drinks is a volatile category and in 2025 the ongoing weak demand and slump in retail volume sales of reduced sugar sports drinks hampered the overall performance. There was hype over reduced sugar Prime sports drinks in 2023, when it emerged as a significant category in Denmark, but the buzz was short-lived and it has trailed off over the remainder of the review period.