COMPETITIVE LANDSCAPE
AJE Group is one of the leading companies in sports drinks in 2025 due to Sporade’s strong brand recognition and broad distribution
AJE Group retained its leadership in sports drinks in 2025 through the continued dominance of Sporade, which remains one of the most widely recognised brands in the category. However, the company experienced a reduction in market share as competition intensified and rival brands aligned more closely with consumer preferences for reduced-sugar and functional alternatives.
Genomma Lab Perú is the most dynamic company in 2025 as Suerox capitalises on demand for reduced-sugar functional hydration
Genomma Lab Perú SA was the most dynamic company in 2025, driven by the robust performance of Suerox, which has positioned itself as the leading alternative within the reduced-sugar segment. Its rapid growth highlights the resonance of health-driven propositions in a category historically dominated by high-sugar offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Peru?
- To what extent are health considerations impacting consumption of Sports Drinks in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Peru?
- Which are the leading brands in Sports Drinks in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in Sports Drinks in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Peru - Category analysis
KEY DATA FINDINGS
Sports drinks face a challenging year as health trends shift and substitution pressures intensify
Retail volume sales of sports drinks decrease in 2025 as consumers shift towards healthier and more versatile hydration options
Reduced-sugar sports drinks are the most dynamic category in 2025 as demand for lighter, wellness-aligned hydration accelerates
Retail volume sales of sports drinks are expected to rise over the forecast period as wellness habits broaden consumption occasions
Premium hydration formats will set the tone for future innovation and differentiation
Sugar-free formats and adjacent functional categories will shape competitive pressure in the coming years
AJE Group is one of the leading companies in sports drinks in 2025 due to Sporade’s strong brand recognition and broad distribution
Genomma Lab Perú is the most dynamic company in 2025 as Suerox capitalises on demand for reduced-sugar functional hydration
The modern channel is the leading distribution channel in sports drinks in 2025 as broader assortments and visibility drive engagement
E-commerce is the most dynamic distribution channel in 2025 as rapid delivery platforms expand access and convenience
Soft Drinks in Peru - Industry Overview
Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
KEY DATA FINDINGS
Affordability reshapes purchasing decisions and intensifies competitive pressure
Functionality and wellness fuel premium pockets of growth
Channel fragmentation demands greater commercial adaptability
Soft drinks to show steady medium-term expansion driven by functional, health-oriented, and hydration-led categories
Intensifying competition to favour innovation, affordability, and health-led differentiation
Distribution to expand through modern formats and digital channels while regulatory changes reshape consumption incentives
Coca-Cola strengthens its leadership through portfolio breadth and pervasive distribution
Life International emerges as the most dynamic player with strong focus on functional hydration
Traditional retail remains dominant but modern formats continue narrowing the gap
Convenience stores emerge as the fastest-growing channel, supported by proximity and immediacy
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Peru
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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