COMPETITIVE LANDSCAPE
Leader investing in local production capabilities
Coca-Cola Europacific Partners is set to retain its leadership in the sports drinks category in 2025, supported by a combination of widespread availability, promotional strategies in key channels like supermarkets, and strong brand presence across sports and event platforms. These efforts have ensured high visibility and accessibility, reinforcing the company’s position as a go-to hydration solution for both everyday and performance occasions.
Gatorade focuses on flavour innovation, convenience channels and refining price-pack architecture
In 2025, the Gatorade brand from Schweppes Australia Pty Ltd has focused on flavour innovation, strategic visibility in convenience channels, and refining its price-pack architecture. The brand’s approach to rotating flavours has helped to maintain consumer interest and freshness in the portfolio, while its strong presence in convenience outlets has supported impulse purchases and on-the-go hydration occasions.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Australia?
- To what extent are health considerations impacting consumption of Sports Drinks in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Australia?
- Which are the leading brands in Sports Drinks in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in Sports Drinks in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Australia - Category analysis
KEY DATA FINDINGS
Increasing demand for hydration with rising participation in sport and exercise
Sports drinks experience steady growth driven by consumer lifestyles
Strong growth for reduced sugar isotonic sports drinks
Sports drinks forecast to maintain growth as consumers demand functional beverages
Sustainability to influence consumer purchasing decisions over the forecast period
Product innovation to be reliant on providing consumers with functional benefits
Leader investing in local production capabilities
Gatorade focuses on flavour innovation, convenience channels and refining price-pack architecture
Supermarkets remains the key distribution channel
Revival of convenience retailing
Soft Drinks in Australia - Industry Overview
Consumers looking for products with a healthier profile
KEY DATA FINDINGS
Persistent economic challenges
Functional beverages and health need states drive premium growth
Working to add value
Recovery in consumer spending to support growth
Health and wellness to be a key influence on innovation
Ongoing expansion of e-commerce
Coca-Cola Europacific Partners remains the largest player
St Ali seeing strong growth
Supermarkets plays key role in the shopping habits of Australian consumers
Major retailers and niche brands contribute to e-commerce growth
Foodservice vs retail split
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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