COMPETITIVE LANDSCAPE
United Soft Drinks leads the way
United Soft Drinks is set to remain the leading player in sports drinks in the Netherlands in 2025. The company’s AA Drink brand has been a household name for decades and has established a loyal consumer base.
but Coca-Cola challenges for the number one position
Coca-Cola is a very close second to United Soft Drinks and is also expected to be the company with the highest growth in sports drinks in 2025. The company owes this positive performance to the success of its dual brand strategy in this category.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Netherlands?
- To what extent are health considerations impacting consumption of Sports Drinks in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Netherlands?
- Which are the leading brands in Sports Drinks in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in Sports Drinks in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in the Netherlands - Category analysis
KEY DATA FINDINGS
Sports drinks benefits from growing interest in sports nutrition generally
Sports drinks appears to be turning corner
Sports drinks benefiting from broader interest in functional food and drink
Very positive outlook for sports drinks
The success of related categories will bring new opportunities for sports drinks
Growing interest in preventative health will help the growth of sports drinks
United Soft Drinks leads the way
but Coca-Cola challenges for the number one position
Supermarkets dominate, but on-the-go consumers also visit other types of outlets
Discounters displaying growing interest in sports nutrition
Soft Drinks in the Netherlands - Industry Overview
Soft drinks seeing an upturn
KEY DATA FINDINGS
Weather conditions boost demand, but price rises constrain growth
Shift towards healthier products and marketing tie-ins
Manufacturers need to focus on value
Health and wellness to remain key
Red Bull challenging Coca-Cola for top spot
Coca-Cola holds presence across soft drinks
Smaller local companies benefit from clean, modern design and transparency
Supermarkets dominates distribution of soft drinks
Retail e-commerce proving popular amongst large, busy households
Foodservice vs retail split
Fountain sales in the Netherlands
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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