PROSPECTS AND OPPORTUNITIES
Sustained influence of health and wellness trends
Over the forecast period, health and wellness trends are expected to sustain their positive impact on sports drinks consumption. Although demographic challenges may persist, the category is likely to maintain stable off-trade retail volume growth alongside an even faster off-trade rsp value growth.
Vindija dd’s position amid evolving market dynamics
Vindija dd is projected to retain its dominant position in the sports drinks market due to its well-established Vindi Iso Sport brand and a track record of consistent performance. However, the growing presence of new entrants with innovative products and pricing strategies is expected to reshape the competitive landscape.
Expanding consumption beyond athletes
While athletes and fitness enthusiasts remain core consumers, the growing gym culture and widespread adoption of healthier lifestyles are set to broaden the appeal of sports drinks to non-athletes. This diversification is likely to be driven by increased physical activity participation among the general population, as well as greater awareness of hydration and energy-boosting needs during exercise.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in North Macedonia?
- To what extent are health considerations impacting consumption of Sports Drinks in North Macedonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in North Macedonia?
- Which are the leading brands in Sports Drinks in North Macedonia?
- What potential exists for multinational or domestic soft drinks companies to expand in North Macedonia?
- How are products distributed in Sports Drinks in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in North Macedonia - Category analysis
KEY DATA FINDINGS
Rising interest in sports and fitness drive demand
Vindija dd retains leadership amidst rising competition
Innovation and new entrants stimulate market dynamics
Sustained influence of health and wellness trends
Vindija dd’s position amid evolving market dynamics
Expanding consumption beyond athletes
Soft Drinks in North Macedonia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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