COMPETITIVE LANDSCAPE
PepsiCo retains its sales monopoly
Pakistan Beverages Ltd, PepsiCo’s bottling partner in Pakistan, is the dominant player in sports drinks. Its globally recognised Gatorade brand is synonymous with hydration and athletic performance, enjoying strong credibility among health-conscious and fitness-focused consumers in urban centres.
Gatorade leverages new sales opportunities
Gatorade is well-positioned for strong growth in 2025, driven by increasingly active consumer lifestyles. The rising popularity of sporting activities such as padel tennis - particularly among Gen Z - has opened up new opportunities for sports drink consumption.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Pakistan?
- To what extent are health considerations impacting consumption of Sports Drinks in Pakistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Pakistan?
- Which are the leading brands in Sports Drinks in Pakistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Pakistan?
- How are products distributed in Sports Drinks in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Pakistan - Category analysis
KEY DATA FINDINGS
Rising fitness culture drives growth
Growing popularity of padel tennis boosts sales
Category remains underdeveloped
Rising fitness culture will support increase in sales
Shift towards functional positioning
Convenient distribution channels will be key to expansion of sports drinks
PepsiCo retains its sales monopoly
Gatorade leverages new sales opportunities
Small local grocers retain leading share
E-commerce expands from low base
Soft Drinks in Pakistan - Industry Overview
Urbanisation and channel expansion fuel consumption
KEY DATA FINDINGS
Favourable economic conditions and demographics boost demand for soft drinks
Health and wellness trends shape consumption habits
Retail expansion improves product accessibility
Stabilising economy will boost demand
Expected shift towards healthier offerings
Expansion of modern retail will increase access to packaged soft drinks
Multinational giants hold sway
Mehran Bottlers is most dynamic player
Small local grocers lead sales
E-commerce and modern grocery outlets enhance product availability
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!