COMPETITIVE LANDSCAPE
CR7 maintains leading position
The sports drinks competitive landscape in Egypt is characterised by limited availability and relatively high prices. CR7, a new sports drink introduced by 3G Hom LLC in the second half of 2025, has gained early momentum and was the only significant brand on retail shelves within the sports drinks category.
Powerade launches with heavyweight marketing campaign
Later in the year, Powerade also gained momentum supported by strong distribution. PepsiCo's Gatorade, which is represented by Quaker Oats Co in Egypt, ranks in second position.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Egypt?
- To what extent are health considerations impacting consumption of Sports Drinks in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Egypt?
- Which are the leading brands in Sports Drinks in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in Sports Drinks in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Egypt - Category analysis
KEY DATA FINDINGS
New brand launches offer ground for optimism
Sports drinks suffers from limited availability
Niche category benefits from entry of local brands
Emerging brands expected to drive category growth
Health and wellness to raise appeal of sport drinks
CR7 maintains leading position
Powerade launches with heavyweight marketing campaign
Non-grocery retailers lead distribution of sports drinks
Strong growth in retail e-commerce
Soft Drinks in Egypt - Industry Overview
Soft drinks posts a healthy performance
KEY DATA FINDINGS
Soft drinks consumption rises at considerable pace
Health and wellness nurtures the premiumisation trend
Egypt’s increasing population to drive volume growth
Health-led developments will evolve to entice consumers
Innovation in flavour combinations and packaging
PepsiCo Inc maintains leading position
New player V7 Benefits LLC achieves strong position
Small local grocers and forecourt retailers are key channels
Retail e-commerce is a key channel
Foodservice vs retail split
Fountain sales in Egypt
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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