PROSPECTS AND OPPORTUNITIES
The supply chain remains a decisive factor for the performance of sports drinks
Due to the current challenges sports drinks is witnessing when it comes to brand availability, imported brands like Gatorade are expected to remain missing from shelves across the early forecast period, suffering from importation challenges. Over the next five years, as the supply chain gets more balanced and availability for locally manufactured brands rises, sports drinks will see stronger availability and promotions.
New brand innovations revive the sports drinks landscape
Over the forecast period, new brands will emerge in Egypt to fill the gaps in the market and capitalise on growth potential. Despite being characterised by low availability and high prices, the demand for sports drinks, especially among gym-goers and athletes, may steadily increase.
Major multinationals may gain share within sports drinks
Over the forecasting period, the landscape for sports drinks is expected to witness the entry of major, global soft drinks players, including Coca-Cola and PepsiCo. Although sports drinks recorded a decline in 2024, the landscape presents an opportunity for leading players who are able to manage a stable supply chain to gain a stronger share, taking advantage of the gap in the market for reasonably priced products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Egypt?
- To what extent are health considerations impacting consumption of Sports Drinks in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Egypt?
- Which are the leading brands in Sports Drinks in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in Sports Drinks in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Egypt - Category analysis
KEY DATA FINDINGS
Supply chain issues cause an ongoing disturbance within sports drinks
New brands appear during a challenging time for sports drinks
CR7 is the leadings sports drink brand on the Egyptian landscape in 2024
The supply chain remains a decisive factor for the performance of sports drinks
New brand innovations revive the sports drinks landscape
Major multinationals may gain share within sports drinks
Soft Drinks in Egypt - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Egypt
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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