PROSPECTS AND OPPORTUNITIES
Brands offering higher electrolyte content to gain traction in modern channels
The growing trend of sports drinks with enhanced electrolyte content has begun reshaping the market, particularly within modern retail channels such as pharmacies. Brands like Suerox Hidralife and Electrolit have carved out a niche by positioning themselves as more specialised hydration solutions, often resembling consumer health products like oral rehydration serums.
Ecuadorian athletes drive brand opportunities
The rising prominence of Ecuadorian athletes on the global stage is expected to create new opportunities for sports drink brands to align with national pride and sporting achievements. Football continues to dominate as the most popular sport in Ecuador, bolstered by the international success of players like Moisés Caicedo, whose record-breaking transfer fee in the Premier League has sparked renewed interest in local talent.
Increasing focus on fitness to drive sports drinks consumption
The growing adoption of fitness routines and active lifestyles among Ecuadorians is poised to significantly boost demand for sports drinks in the years ahead. As more individuals incorporate exercise into their daily lives, the need for convenient and effective hydration solutions is expected to rise.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Ecuador?
- To what extent are health considerations impacting consumption of Sports Drinks in Ecuador?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Ecuador?
- Which are the leading brands in Sports Drinks in Ecuador?
- What potential exists for multinational or domestic soft drinks companies to expand in Ecuador?
- How are products distributed in Sports Drinks in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Ecuador - Category analysis
KEY DATA FINDINGS
Minimal price difference between sports drinks and bottled water boosts sales
Economic challenges and blackouts impact sports drinks sales
Strong brand activity fuels visibility and engagement
Brands offering higher electrolyte content to gain traction in modern channels
Ecuadorian athletes drive brand opportunities
Increasing focus on fitness to drive sports drinks consumption
Soft Drinks in Ecuador - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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