COMPETITIVE LANDSCAPE
Ajecuador SA Leads Sports Drinks with a variety of presentations
Ajecuador SA is the leading player in sports drinks with its flagship brand Sporade, which holds the top brand place with just over half of all share. The brand benefits from strong penetration, particularly along the coastal regions, where demand for hydration during hot and humid conditions is high.
Genommalab benefits from the ORS positioning of Suerox
Meanwhile, Genommalab Ecuador SA is seeing robust company growth, albeit from a low base, thanks to its oral rehydration solution brand Suerox. Products like Suerox, Electrolit and Hidralife have performed exceptionally well, driven by the fact that this sub-category is still relatively new and underdeveloped in Ecuador, allowing early movers to capture consumer attention.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Ecuador?
- To what extent are health considerations impacting consumption of Sports Drinks in Ecuador?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Ecuador?
- Which are the leading brands in Sports Drinks in Ecuador?
- What potential exists for multinational or domestic soft drinks companies to expand in Ecuador?
- How are products distributed in Sports Drinks in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Ecuador - Category analysis
KEY DATA FINDINGS
Sports drinks suffer from lower consumer spending power and lack of demand due to poor weather conditions
Divergent trends seen in sports drinks, with oral rehydration solutions attracting attention
Regular sports drinks dominate over reduced sugar options, with brand awareness key to sales
Growth and opportunities remain for sports drinks, despite affordability pressures
Expanding beyond modern trade will be a key strategy to growth
Health and wellness trends drive hydration but challenge sugar-rich sports drinks
Ajecuador SA Leads Sports Drinks with a variety of presentations
Genommalab benefits from the ORS positioning of Suerox
Small local grocers remain the leading distribution channel for sports drinks
Discounters channel sees strongest growth from a low base
Soft Drinks in Ecuador - Industry Overview
Sales of soft drinks fall into negative-figure slumps in Ecuador in 2025
KEY DATA FINDINGS
Price sensitivity becomes notably decisive in consumer behaviour
Functional needs drive selective growth in niche areas
Retail channels appeal to different consumer needs
Sales will stabilise and see moderate growth over the forecast period
Major players will leverage product innovation and marketing strategies
Channel dynamics will remain a critical driver of growth
Coca-Cola maintains strong leading place thanks to powerhouse brands and regional support of Arca Continental
Genommalab taps into demand for hydration, recovery, and functional beverages with Suerox
Small local grocers maintain relevance, despite growing share of other retail channels
Discounters sees robust channel growth, thanks to expansion of Las Tiendas Tuti
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!