PROSPECTS AND OPPORTUNITIES
Decline in physical activity levels poses challenge for sports drinks players
The decline in physical activity among Singaporeans, as revealed by the National Population Health Survey conducted annually by the Ministry of Health and the Health Promotion Board, shows that despite a slight rebound in 2023, the number of individuals meeting the recommended activity requirements remains below pre-COVID-19 levels.
Sports drinks will capitalise on international sports events, while seeking to boost community engagement
Singapore plays host to a number of major international sports events, such as the Formula 1 Singapore Grand Prix and high-profile marathons like the Standard Chartered Singapore Marathon. These events attract thousands of local and international participants, as well as spectators who engage in outdoor activities under Singapore’s tropical climate.
Established brands expected to maintain popularity
The introduction of Prime Hydration to selected NTUC FairPrice Finest outlets in 2024 has brought a fresh dynamic to Singapore's sports drinks market. Originating from globally popular social media influencers Logan Paul and KSI, Prime Hydration has quickly amassed a large following, particularly among younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Singapore?
- To what extent are health considerations impacting consumption of Sports Drinks in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Singapore?
- Which are the leading brands in Sports Drinks in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in Sports Drinks in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Singapore - Category analysis
KEY DATA FINDINGS
Sports drinks players drive further growth through event sponsorships and community engagement initiatives
Sports drinks support hydration and recovery in Singapore's tropical climate.
Sports drinks navigate challenges amid sugar concerns and rise of healthier alternatives
Decline in physical activity levels poses challenge for sports drinks players
Sports drinks will capitalise on international sports events, while seeking to boost community engagement
Established brands expected to maintain popularity
Soft Drinks in Singapore - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Singapore
Trends
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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