COMPETITIVE LANDSCAPE
100 Plus looks for broader appeal beyond athletes
F&N Foods’ 100 Plus brand has undergone a strategic repositioning as it looks to broaden its consumer focus beyond the realm of sports. The campaign "Dahagakan apa jua" (“Thirsty for anything”) emphasises the importance of everyday hydration as a means of fuelling aspirations and personal journeys, effectively shifting the brand's image from that of a performance drink to a more versatile lifestyle beverage.
Pocari Sweat targets younger consumers
In contrast, Pocari Sweat continues to emphasise its commitment to youth and active lifestyles through its "The Future Needs Sweat" campaign, specifically targeting Generation Z. The campaign focuses on the enduring significance of physical effort in an increasingly tech-driven world.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Singapore?
- To what extent are health considerations impacting consumption of Sports Drinks in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Singapore?
- Which are the leading brands in Sports Drinks in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in Sports Drinks in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Singapore - Category analysis
KEY DATA FINDINGS
Players look to reach a wider audience
Sports drinks demand on the rise as target consumer base expands
Consumers look for reduced sugar and functional options
Sales of sports drinks to be driven by fitness and wellness trends
100 Plus leading innovation with zero-sugar and protein sports drinks
Homegrown brands on the rise
100 Plus looks for broader appeal beyond athletes
Pocari Sweat targets younger consumers
Supermarkets remains the leading distribution channel
Convenience stores and vending tap into the need for on-the-go hydration
Soft Drinks in Singapore - Industry Overview
Soft drinks sales rise with a focus on health and convenience
KEY DATA FINDINGS
Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
Consumers looking for healthier options
Soft drinks continues to benefit from a strong focus on innovation
Sales set to grow fuelled by evolving consumer preferences and new innovations
Consumers expected to lean towards healthier options
Convenience and sustainability concerns likely to inform packaging choices
Coca-Cola cements its lead with strong portfolio of brands and products
F&N Foods and Pokka Corp continue to invest in innovative and healthier options
Supermarkets retain a key role in the distribution of soft drinks
Retail vs foodservice split
Fountain sales in Singapore
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!