PROSPECTS AND OPPORTUNITIES
Continued growth of the reduced sugar and wellness-oriented segments
Sports drinks in South Korea is set to maintain growth throughout the forecast period in off-trade volume terms. The trend towards reduced sugar options is expected to continue.
Intensified competition from RTD tea, protein drinks, and powder concentrates
Despite the expectation of growth, sports drinks in South Korea is likely to face intensified competition from a variety of other beverage categories, particularly ready-to-drink (RTD) tea, protein drinks, and powder concentrates. As consumers continue to seek out beverages that offer both convenience and functionality, the appeal of these alternatives is likely to grow.
Opportunities in niche segments and customisation
As sports drinks becomes more competitive in South Korea, there is significant potential for brands to explore niche segments and customisation options. This could involve developing specialised sports drinks tailored to specific activities, such as endurance sports, weight training, or recovery.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in South Korea?
- To what extent are health considerations impacting consumption of Sports Drinks in South Korea?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in South Korea?
- Which are the leading brands in Sports Drinks in South Korea?
- What potential exists for multinational or domestic soft drinks companies to expand in South Korea?
- How are products distributed in Sports Drinks in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in South Korea - Category analysis
KEY DATA FINDINGS
The shift towards reduced sugar options
Increasing competition from bottled water, dietary supplements, and caffeinated beverages
Emerging consumer preference for natural and functional ingredients
Continued growth of the reduced sugar and wellness-oriented segments
Intensified competition from RTD tea, protein drinks, and powder concentrates
Opportunities in niche segments and customisation
Soft Drinks in South Korea - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in South Korea
Trends
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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