PROSPECTS AND OPPORTUNITIES
Innovation is key to winning over consumers
The prospects for sports drinks in Slovakia lie in developments within a few major market trends, such as health and fitness and premiumisation. More consumers are primed to seek added value in the form of innovation encompassing electrolyte heavy formulations, natural ingredients, including superfruits like pomegranate, and more unusual or exotic flavours.
Marketing and advertising to update the image of sports drinks
The development of sports drinks is not only dependent on health and fitness, but increasingly on brand and category image. Therefore, there need for, and role of, marketing and advertising is increasingly necessary for companies looking to gain competitive advantages.
New sugar tax to dampen the demand for sports drinks
Sports drinks sweetened with sugar or any alternative sweetener are subject to the newly announced sugar tax, which is to come into effect in January 2025, with the focus strongly on soft drinks. The new tax is predicted to hamper the consumption of sports drinks, as it comes at a time when the purchasing power of Slovak households and consumer confidence have not fully recovered from high inflation and cost-of-living increases.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Slovakia?
- To what extent are health considerations impacting consumption of Sports Drinks in Slovakia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Slovakia?
- Which are the leading brands in Sports Drinks in Slovakia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovakia?
- How are products distributed in Sports Drinks in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Slovakia - Category analysis
KEY DATA FINDINGS
Price promotions and discounts help retail volume sales recover
Strong competition continues to limit the growth potential of sports drinks
Sports drinks leverages health and fitness trends
Innovation is key to winning over consumers
Marketing and advertising to update the image of sports drinks
New sugar tax to dampen the demand for sports drinks
Soft Drinks in Slovakia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Slovakia
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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