COMPETITIVE LANDSCAPE
Oshee defends leadership through wide availability and value-oriented functional positioning
Oshee Polska Sp zoo was the leading company in 2025 in sports drinks. The brand retained a strong presence on Slovak retail shelves, benefiting from high recognition and a clear functional positioning that resonates with both regular exercisers and more casual consumers seeking “something better than a soft drink” after activity.
Innovation and flavour extensions keep Oshee the most dynamic player in 2025
Oshee Polska Sp zoo, meanwhile, was the most dynamic company overall in absolute terms in 2025. The company’s growth was driven not only by its established distribution base but also by continued innovation in flavours, formats and sugar levels.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Slovakia?
- To what extent are health considerations impacting consumption of Sports Drinks in Slovakia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Slovakia?
- Which are the leading brands in Sports Drinks in Slovakia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovakia?
- How are products distributed in Sports Drinks in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Slovakia - Category analysis
KEY DATA FINDINGS
Sugar tax, trading down and functional powders undermine RTD sports drinks demand
Sugar-taxed ready-to-drink formats lose share to powders, tablets and functional waters
Core isotonic drinks remain the reference but struggle against functional bottled water
Slow early recovery as fiscal pressure persists, followed by stronger growth as premiumisation returns
Digital coaching, influencers and data-driven activation strengthen category relevance
Second-wave sugar taxation accelerates migration to powders, supplements and functional waters
Oshee defends leadership through wide availability and value-oriented functional positioning
Innovation and flavour extensions keep Oshee the most dynamic player in 2025
Supermarkets remain the core platform for take-home sports drinks under pressure
Supermarkets, forecourt retailers and e-commerce expand access points and impulse occasions
Soft Drinks in Slovakia - Industry Overview
Soft drinks struggle under taxation pressure and subdued consumer sentiment
KEY DATA FINDINGS
Health-driven reformulation gains visibility but is constrained by uniform taxation
Rising competition from non-alcoholic beer limits soft drinks recovery
Energy drinks remain resilient despite economic pressure and rising competition
Soft drinks to face constrained volume recovery amid intensifying cross-category competition
Premiumisation to accelerate as consumers seek healthier and cleaner formulations
Heightened legislative pressure to reshape category dynamics and pricing strategies
Coca-Cola HBC Slovakia maintains leadership but diversifies focus amid category stagnation
Mineralne Vody advances rapidly as bottled water outperforms taxed categories
Supermarkets strengthen their role as consumers prioritise convenience and promotions
Discounters emerge as the strongest offline growth driver while e-commerce accelerates
Foodservice vs retail split
Fountain sales in Slovakia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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