COMPETITIVE LANDSCAPE
Coca-Cola HBC strengthens its lead through visibility and distribution scale
Coca-Cola HBC Cesko a Slovensko remains the dominant player in sports drinks, led by Powerade. Its leadership is reinforced by strong nationwide distribution and high visibility linked to sports sponsorships, including partnerships with Czech national hockey teams – an affiliation that resonates strongly with Czech consumers.
Powerade drives fastest growth with flavour innovation and strong marketing
Coca-Cola HBC also registered the fastest growth in the category, supported by flavour innovation and targeted marketing. The launch of Powerade Golden Mango contributed meaningfully to sales, tapping into the rising popularity of mango as a flavour across multiple beverage categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Czech Republic?
- To what extent are health considerations impacting consumption of Sports Drinks in Czech Republic?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Czech Republic?
- Which are the leading brands in Sports Drinks in Czech Republic?
- What potential exists for multinational or domestic soft drinks companies to expand in Czech Republic?
- How are products distributed in Sports Drinks in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in the Czech Republic - Category analysis
KEY DATA FINDINGS
Moderate growth continues amid rising competition from functional bottled water
Category growth stabilises as functional bottled water captures casual users
Regular sports drinks remain the key growth driver as exercise culture expands
Category growth expected to soften as competition intensifies
Digital expansion and specialised retail channels increase access and visibility
Health and wellness trends drive demand for clearer functional positioning
Coca-Cola HBC strengthens its lead through visibility and distribution scale
Powerade drives fastest growth with flavour innovation and strong marketing
Supermarkets remain the primary channel due to convenience and strong assortment
E-commerce and health specialists gain momentum as consumers seek targeted products
Soft Drinks in the Czech Republic - Industry Overview
Economic stabilisation supports a steadying of soft drinks consumption despite continued price sensitivity
KEY DATA FINDINGS
Price sensitivity and discount reliance continue to shape purchasing behaviour
Health and wellness trends sustain premium pockets of growth
Innovation accelerates as brands target younger and health-conscious consumers
Functional innovation and reduced-sugar formulations will underpin forecast growth
Potential legislative changes create uncertainty around sugar and energy drinks
Channel fragmentation will intensify, supported by e-commerce and expanded retail networks
Leading companies consolidate their positions through broad portfolios and innovation
Dynamic players benefit from category momentum and strong innovation pipelines
Hypermarkets remain the leading channel due to assortment breadth and strong pricing
E-commerce and discounters are the most dynamic channels, while convenience reshapes offline shopping patterns
Foodservice vs retail
Fountain sales in the Czech Republic
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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