PROSPECTS AND OPPORTUNITIES
Steady growth for sports drinks with category set for innovation
During the hot summer months, the younger generation and consumers with active lifestyles are more likely to turn to sports drinks, given their high awareness of the importance of staying hydrated. With the emergence of new functionalities found in sports drinks other than hydration, the category is expected to experience steady growth during the forecast period as consumers increasingly seek out beverages that offer additional functionalities and health benefits.
Shift in consumer spending towards Shenzhen presents challenges for local brands
Local brands are likely to experience the impact of changing consumer spending habits due to the availability of affordable goods and services in Shenzhen and other neighbouring cities, available within one hour’s travel across the border. With identical products available at lower prices, many consumers are taking advantage of this opportunity and are visiting popular retailers such as Sam's Club, which also now offers convenient delivery services from the store to customers’ homes.
Reduced sugar and no calories offer potential development for sports drinks
Sports drinks indicates a long-term trend towards reduced sugar and calorie-free options, driven by consumer demand for healthier beverage choices. One potential avenue for future growth is the development of zero-calorie sports drinks, utilising advanced technologies and alternative flavouring methods to eliminate traditional added sugars.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Hong Kong, China?
- To what extent are health considerations impacting consumption of Sports Drinks in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Hong Kong, China?
- Which are the leading brands in Sports Drinks in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in Sports Drinks in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Labelling key to driving growth of sport drinks
Heightened competition from international imports
New entrants offer unique formulations to generate consumer interest
Steady growth for sports drinks with category set for innovation
Shift in consumer spending towards Shenzhen presents challenges for local brands
Reduced sugar and no calories offer potential development for sports drinks
Soft Drinks in Hong Kong, China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hong Kong, China
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sports Drinks research and analysis database.
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