COMPETITIVE LANDSCAPE
Pocari Sweat leads with high level of brand trust
The competitive landscape of sports drinks in Hong Kong retail in 2025 features a strong presence of established brands like Otsuka Holdings with its Pocari Sweat and PepsiCo with Gatorade, alongside emerging products and market dynamics influenced by consumer health trends and innovative marketing strategies.
Gatorade sees dynamism driven by innovation
Gatorade is set to be the most dynamic brand in Hong Kong’s sports drink market in 2025 due to its aggressive innovation in product diversification and digitally focused marketing. PepsiCo has broadened Gatorade's product range with variants like Gatorade Zero and Gx pods, catering to different fitness levels and personalised hydration needs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Hong Kong, China?
- To what extent are health considerations impacting consumption of Sports Drinks in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Hong Kong, China?
- Which are the leading brands in Sports Drinks in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in Sports Drinks in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Holistic approach to health and wellness providing opportunities for expansion
Sports drinks thrive, driven by health trends and innovation
Moving beyond athletic recovery
Sports drinks continues to grow, driven by fitness trends
Sports drinks thrives on health, variety, and convenience
Nongfu Spring’s Scream targets hydration in competitive market
Pocari Sweat leads with high level of brand trust
Gatorade sees dynamism driven by innovation
Convenience stores dominates sports drink sales, enhancing accessibility and engagement
Brands target convenience stores channel
Soft Drinks in Hong Kong, China - Industry Overview
Demand shaped by health and convenience
KEY DATA FINDINGS
Health and wellness exerts an influence across categories
Rising health consciousness and changing lifestyles
Innovation and diversification helping to drive sales
Promotional activities and widespread distribution supporting growth
Leading companies well-placed to tap into market potential
Swire Coca-Cola Hong Kong leads soft drinks
Vitasoy blends tradition with modern innovation
Supermarkets remains dominant
Convenience stores expanding rapidly in soft drinks
Foodservice vs retail split
Fountain sales in Hong Kong, China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!