COMPETITIVE LANDSCAPE
Coca-Cola maintains lead with strong Powerade brand
Coca-Cola Finland Oy is the leading company in sports drinks in Finland, due to its strong global Powerade brand which is highly recognised and enjoys consumer trust. Powerade enjoys extensive distribution as well as significant investment into marketing, the sponsorship of sporting events, and partnerships that tie the brand to performance and active lifestyles.
Kesko Oyj sees strong growth thanks to success of its private label Pirkka brand
Kesko Oyj is seeing the strongest company growth, thanks to the success of its private label Pirkka brand, which is competitively priced and appeals to current consumer demands. The Pirkka Isotonic drinks come with three different flavours and offer protein drinks which are free from lactose.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Finland?
- To what extent are health considerations impacting consumption of Sports Drinks in Finland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Finland?
- Which are the leading brands in Sports Drinks in Finland?
- What potential exists for multinational or domestic soft drinks companies to expand in Finland?
- How are products distributed in Sports Drinks in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Finland - Category analysis
KEY DATA FINDINGS
Healthy sales for sports drinks, driven by wellness and exercise trends
Stable demand for drinks which help with hydration, performance, and recovery
Regular sports drinks continue to prove more popular than reduced-sugar variants
Slower growth expected for sports drinks over the forecast period
Sustainability trends will continue, with major players leading this trend
Health and wellness trends will continue to drive innovations, with a focus on reduced sugar and added-benefit fortifications
Coca-Cola maintains lead with strong Powerade brand
Kesko Oyj sees strong growth thanks to success of its private label Pirkka brand
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Soft Drinks in Finland - Industry Overview
Positive sales supported by steady demand for a variety of soft drinks
KEY DATA FINDINGS
Flavour innovation is a key trend in new product developments in soft drinks
Health and wellness trends continue to inspire low-sugar and functional beverages
Demand for convenience leads to a wider range of format sizes to meet on-the-go needs
Positive sales will continue, supported by baseline demand and new product developments
Health and wellness trends will remain key to innovations in soft drinks
Sustainability and ethical sourcing will become increasingly standard
Coca-Cola maintains lead thanks to strong brand recognition and high consumer loyalty
Meira benefits from entering RTD coffee with Segafredo brand, which is well-known for its sustainability initiatives
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
Fountain sales in Finland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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