PROSPECTS AND OPPORTUNITIES
Players to ride the health and fitness trend with marketing and new product developments
Sports drinks is projected to see further strong, if slowing, off-trade volume and value (constant 2024 prices) growth over the forecast period. The category is well placed to continue to leverage the strong health and fitness trend in Norway, with players expected to position their products as solutions for effective hydration during and after physical activity.
Sports drinks to grow awareness through stronger distribution
Sports drinks is expected to gain awareness and momentum from widening distribution, including via specialist retailers and gyms. In line with prevailing trends and developments in retailing, e-commerce is well placed to post the fastest off-trade volume growth in the forecast period.
Alternative soft drinks to remain a threat to sports drinks
Competition from other types of soft drinks, such as still and functional bottled waters, is likely to continue to beset sports drinks in the forecast period. Functional and still bottled waters are perceived as healthier refreshment and hydration solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Norway?
- To what extent are health considerations impacting consumption of Sports Drinks in Norway?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Norway?
- Which are the leading brands in Sports Drinks in Norway?
- What potential exists for multinational or domestic soft drinks companies to expand in Norway?
- How are products distributed in Sports Drinks in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Norway - Category analysis
KEY DATA FINDINGS
Sports drinks gain momentum through key market trends and developments
New flavours add dynamism to the offer
Sports drinks players need to adapt to regulatory challenges
Players to ride the health and fitness trend with marketing and new product developments
Sports drinks to grow awareness through stronger distribution
Alternative soft drinks to remain a threat to sports drinks
Soft Drinks in Norway - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Norway
Trends
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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