PROSPECTS AND OPPORTUNITIES
Going forward, functional sports drinks will gain relevance
Functionality is a becoming increasingly important for consumers, as they seek value and health benefits within the products they like. Sports drinks as a category is designed to already offer functionality, which is added electrolytes and vitamins in most cases.
Younger consumers comprise major target audience
Young consumers are an important part of the target audience for sports drinks in the United Arab Emirates. It is more common among the younger population to regularly visit the gym in an attempt to stay fit and healthy, and explore different fitness activities that the industry has to offer now, including traditional strength building classes and new disciplines, such as aqua spinning classes or surf training.
Competitive landscape set to become increasingly fragmented
As new brands explore sports drinks in the United Arab Emirates, the category is likely to become increasingly fragmented for both regular and reduced sugar options. Although Gatorade is likely to remain the overall category leader, other brands are emerging to present competition within the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in United Arab Emirates?
- To what extent are health considerations impacting consumption of Sports Drinks in United Arab Emirates?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in United Arab Emirates?
- Which are the leading brands in Sports Drinks in United Arab Emirates?
- What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
- How are products distributed in Sports Drinks in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Sports drinks benefits from demand for health-focused and appetising hydration
Rapid development of reduced sugar helps drive dynamic growth of sports drinks
Sports drinks dominated by imported brands
Going forward, functional sports drinks will gain relevance
Younger consumers comprise major target audience
Competitive landscape set to become increasingly fragmented
Soft Drinks in the United Arab Emirates - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the United Arab Emirates
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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