COMPETITIVE LANDSCAPE
Nutrim maintains leadership in 2025
Nutrim leads sports drinks in Bulgaria. Nutrim’s long-standing cooperation with the Bulgarian Athletics Federation and distribution beyond Bulgaria has strengthened its reputation and contributed to maintaining the company’s category leadership.
Tymbark sees growth driven by Dr Witt Isotonic
Tymbark, meanwhile, was the most dynamic company overall in 2025. The company’s Dr Witt sports drink brand has broadened its isotonic range and leveraged GBO Maspex’s extensive marketing and distribution network to become the best-performing brands in terms of volume share gains.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Bulgaria?
- To what extent are health considerations impacting consumption of Sports Drinks in Bulgaria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Bulgaria?
- Which are the leading brands in Sports Drinks in Bulgaria?
- What potential exists for multinational or domestic soft drinks companies to expand in Bulgaria?
- How are products distributed in Sports Drinks in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Bulgaria - Category analysis
KEY DATA FINDINGS
Fitness lifestyles lift sports drinks demand
Sports drinks rises as Bulgarians become more active
Reduced-sugar segment struggles to keep up
Strong growth forecast for sports drinks in Bulgaria
Functional trend set to accelerate within sports drinks
Players to invest more in digital presence
Nutrim maintains leadership in 2025
Tymbark sees growth driven by Dr Witt Isotonic
Supermarkets as preferred channel for sports drinks purchases
Discounters rises fastest among retail channels in 2025
Soft Drinks in Bulgaria - Industry Overview
Hot weather, cost pressures and regulation reshape soft drinks demand
KEY DATA FINDINGS
Hot summer supports volume sales in soft drinks
Energy drinks drives overall growth despite consumer cost consciousness
Functional trend accelerates
Sugar tax may curb volume growth for some soft drinks
Warm weather and tourism will ensure future growth
Demand for better quality to push premiumisation
Coca-Cola maintains lead of overall soft drinks in 2025
Amata rises fastest among companies
Small local grocers leads distribution, while discounters posts fastest growth
Foodservice suffers as government ends post-pandemic support
Fountain sales in Bulgaria
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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