PROSPECTS AND OPPORTUNITIES
Growth will continue as consumers increasingly reach for added-value soft drinks
Sales in the sports drinks category are expected to continue growing throughout the forecast period, with off-trade volume sales set to grow at a CAGR of 6%. The demand for added value in beverages will remain robust, as consumers increasingly seek functional benefits such as vitamins, minerals, and hydration, alongside flavour innovation.
Blurred lines as sports drinks, energy drinks and functional bottled water merge
The lines between sports drinks, energy drinks, and other functional drinks will become increasingly blurred across the forecast period. For example, while Oshee is widely recognised as a sports drink brand, many of its products are also wider functional drink products, offering benefits like vitamins, minerals, and hydration that appeal not only to athletes but also to health-conscious consumers.
The variety of sports drinks available in Lithuania is expected to grow over the forecast period
Although the sports drink category is growing rapidly in Lithuania, the range of purely sports-focused beverages remains relatively limited. However, this situation is expected to change over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Lithuania?
- To what extent are health considerations impacting consumption of Sports Drinks in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Lithuania?
- Which are the leading brands in Sports Drinks in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in Sports Drinks in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Lithuania - Category analysis
KEY DATA FINDINGS
Strong growth continues as the consumer group for sports drinks expands
Mega Baltic UAB retains its lead while focusing on innovating its Oshee brand
Despite promotions and discounts, sales of Prime see a decline in interest and sales
Growth will continue as consumers increasingly reach for added-value soft drinks
Blurred lines as sports drinks, energy drinks and functional bottled water merge
The variety of sports drinks available in Lithuania is expected to grow over the forecast period
Soft Drinks in Lithuania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Sports Drinks research and analysis database.
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