COMPETITIVE LANDSCAPE
Jamnica plus has a strong reputation for high-quality products
Jamnica plus doo remains the leading company within sports drinks in 2025. Its Pro Sport brand is among the longest-standing competitors in the Bosnian and Herzegovinian market, and Jamnica’s strong reputation for high-quality products continues to reinforce consumer trust.
Increasing fragmentation with the arrival of new brands
With the arrival of new brands, the sports drinks category is becoming increasingly fragmented, leading “others” to show the strongest dynamism. At a company level, Jamnica plus doo stands out as the most dynamic player in sports drinks in 2025, driven by the robust growth and popularity of its Pro Sport brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of Sports Drinks in Bosnia and Herzegovina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Bosnia and Herzegovina?
- Which are the leading brands in Sports Drinks in Bosnia and Herzegovina?
- What potential exists for multinational or domestic soft drinks companies to expand in Bosnia and Herzegovina?
- How are products distributed in Sports Drinks in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Sport drinks: a staple among health-conscious and physically active demographics
Fitness and youth engagement fuel further growth in 2025
Social media and fitness trends expand consumer base
Premiumisation will help to partially offset the impact of a shrinking consumer base
Functional innovation trend
Shift toward more holistic health benefits
Jamnica plus has a strong reputation for high-quality products
Increasing fragmentation with the arrival of new brands
Supermarkets offer a consistent supply of brands
Dynamic e-commerce offers the widest range of international sports drinks brands
Soft Drinks in Bosnia and Herzegovina - Industry Overview
Growth despite lingering inflation and price increases
KEY DATA FINDINGS
Consumers continue to trade down in 2025
Rising demand for healthier drinks amongst health-conscious consumers
Manufacturers tailor their distribution, pricing, and packaging strategies to each retail channel
New product development to drive premiumisation and help mitigate the impact of a declining population
New players expected to enter the market
Retail e-commerce to remain the fastest growing distribution channel
Leading Sarajevski Kiseljak enjoys strong recognition and loyalty among local consumers
Planinka’s Prolom bottled water is widely known for its purported healing properties
Supermarkets strengthen their leadership
Retail e-commerce sees dynamic growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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