COMPETITIVE LANDSCAPE
Embotelladora Centroamericana consolidates its leadership in sports drinks
Embotelladora Centroamericana SA, the local bottling partner of PepsiCo Inc, is the leading player in sports drinks in off-trade RTD volume terms, underpinned by the strong performance of its Gatorade brand. Gatorade has been present in the country for four decades, having managed to establish a solid distribution structure not only in supermarket chains but also in small local grocers, a channel that remains highly relevant in the country.
Gatorade adapts to lifestyle preferences with targeted offerings
Embotelladora Centroamericana SA is set to be the most dynamic player in sports drinks in 2025. Supported by PepsiCo’s global innovation pipeline, Supported by PepsiCo’s global innovation pipeline, the player continues to expand the presence of Gatorade through a broader portfolio that caters to specific lifestyle preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Guatemala?
- To what extent are health considerations impacting consumption of Sports Drinks in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Guatemala?
- Which are the leading brands in Sports Drinks in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in Sports Drinks in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Guatemala - Category analysis
KEY DATA FINDINGS
Sports drinks meet functional hydration needs
Sports drinks benefits from growing demand for effective hydration and functional benefits
Regular sports drinks lead growth
Active lifestyles and warmer temperatures will boost demand
Multifunctionality will be key growth driver in sports drinks
Environmental initiatives will begin to emerge
Embotelladora Centroamericana consolidates its leadership in sports drinks
Gatorade adapts to lifestyle preferences with targeted offerings
Small local grocers are key points for impulse purchases
Discounters and convenience stores lead growth while e-commerce remains niche
Soft Drinks in Guatemala - Industry Overview
Affordability continues to drive soft drinks preferences
KEY DATA FINDINGS
Modest growth as economic conditions improve but consumers remain price conscious
Continued strong demand for carbonates and bottled water
Rising demand for functional hydration and better-for-you options
Climate-driven hydration needs to support steady growth for soft drinks
Health and wellness trends will impact soft drinks preferences
Experiential beverages and AI-powered marketing will connect with young consumers
Cola-Cola consolidates its lead, ahead of local challengers
Embotelladora Centroamericana leads growth through Gatorade innovation
Small local grocers remains core distribution channel
Discounters and convenience stores gain ground
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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