COMPETITIVE LANDSCAPE
Gatorade remains dominant brand with a clear flavour innovation strategy
In 2025, the sports drinks competitive landscape remained highly concentrated, primarily dominated by two major players: Cervecería y Maltería Quilmes SA and Coca-Cola Argentina SA. Cervecería y Maltería Quilmes, locally representing PepsiCo Inc's Gatorade brand, maintained its overall leadership through substantial investment, particularly in flavour innovation.
Suerox continues to make gains with target oral rehydration solutions
Genomma Laboratories Argentina SA emerged as the most dynamic player within sports drinks in 2025, achieving the fastest off-trade volume growth and significantly expanding its share, albeit from a relatively low initial base. The company's strategic entry with its Suerox brand in 2023 generated considerable anticipation and excitement, fundamentally introducing a new dimension to the local landscape: oral rehydration solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Argentina?
- To what extent are health considerations impacting consumption of Sports Drinks in Argentina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Argentina?
- Which are the leading brands in Sports Drinks in Argentina?
- What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
- How are products distributed in Sports Drinks in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Argentina - Category analysis
KEY DATA FINDINGS
Rebound for sports drinks with health focus and evolving retail
Strong rebound for sports drinks driven by active consumers
Targeted hydration solutions focus on functionality
Rising interest in fitness and wellbeing can benefit sports drinks with better for you formulations
Affordability likely to remain a concern over early forecast period
Oral rehydration brands may create new consumption occasions
Gatorade remains dominant brand with a clear flavour innovation strategy
Suerox continues to make gains with target oral rehydration solutions
Small local grocers maintains lead amidst modern channel expansion
E-commerce sales invigorated driven by convenience
Soft Drinks in Argentina - Industry Overview
Navigating economic recovery, health trends, and evolving retail dynamics
KEY DATA FINDINGS
Partial rebound for soft drinks amidst ongoing challenges
2025 characterised by price-sensitivity and rising health trends
Positive outlook as improving local economy drives consumers’ purchasing decisions
Healthier lifestyles to influence new product development
Climate change to remain an influential factor in availability of ingredients
Coca-Cola Argentina SA retains convincing leadership of soft drinks
Local player pursues aggressive expansion plan
Small local grocers loses ground despite benefiting from close proximity to neighbourhoods
E-commerce continues to make gains with convenience of home delivery
Foodservice vs retail split
Fountain sales in Argentina
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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