COMPETITIVE LANDSCAPE
Two players comprise almost half of volume share
Shenzhen Eastroc Beverage Co Ltd is the leading player in sports drinks with its hydrating water brand Eastroc Hydrating Water. Beijing Genki Forest Beverage Co Ltd follows at some distance with Alienergy.
Eastroc Hydrating Water shows remarkable growth following entrance in 2023
Shenzhen Eastroc Beverage Co Ltd stands out as the fastest-growing company in the sports drink category, with its flagship Eastroc Hydrating Water making its mark as a relatively new entrant since launch in 2023. This rapid ascent also reflects a broader shift in Chinese consumer behaviour amid the current economic slowdown.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in China?
- To what extent are health considerations impacting consumption of Sports Drinks in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in China?
- Which are the leading brands in Sports Drinks in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in Sports Drinks in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in China - Category analysis
KEY DATA FINDINGS
Sports drinks strengthen position amid health boom
Active lifestyles support dynamic sales growth in sports drinks
Reduced-sugar sports drinks attract strong consumer interest
Sustained growth rates reflect a more active nation
Consumers expect additional benefits from sports drinks
Focus on electrolytes in sports drinks
Two players comprise almost half of volume share
Eastroc Hydrating Water shows remarkable growth following entrance in 2023
ajor players leverage broad distribution networks to reach all-important small local grocers
Vending offers convenient solution for active consumers
Soft Drinks in China - Industry Overview
Relatively bright performance for soft drinks
KEY DATA FINDINGS
Health factors bear heavy influence on soft drinks
Consumers are willing to pay for convenience and instant delivery
Local cultural traditions increasingly shape product developments
Stable outlook for soft drinks
Players will capitalise on more discerning tastes
High growth of reduced-sugar RTD tea will continue
Nongfu Spring Co Ltd strengthens position with growth in RTD tea
Domestic companies gain traction in highly competitive landscape
Soft drinks is heavily reliant on the traditional channel
Rising expectations over convenience and immediacy
Foodservice vs retail split
Fountain sales in China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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