PROSPECTS AND OPPORTUNITIES
Sports drinks expected to offer benefits beyond basic hydration
Sports drinks is set to maintain solid off-trade volume and current value growth in China in the forecast period. Although both regular and reduced sugar sports drinks are expected to maintain growth, reduced sugar sports drinks is projected to see by far the best growth rates due to rising consumer health consciousness, although from a lower base.
Packaging and product formats for sports drinks have become a new focus area for brand development
In terms of pack sizes in sports drinks, Alienergy has expanded beyond the traditional 500ml packaging, introducing larger options such as 650ml and 950ml bottles. These larger sizes cater to the needs of those engaged in extended physical activities, while also reducing the per-unit cost, and enhancing the product’s value for money.
Consumers are expecting new flavour innovations in sports drinks
Typically, to meet the hydration needs of athletes after exercise, sports drinks require the addition of sodium and other ingredients that affect the taste. This can make it challenging for brands to balance flavour and functionality.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in China?
- To what extent are health considerations impacting consumption of Sports Drinks in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in China?
- Which are the leading brands in Sports Drinks in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in Sports Drinks in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in China - Category analysis
KEY DATA FINDINGS
Popularity of outdoor sports drives the growth of sports drinks
Alienergy sees sustained sales growth, taking the lead in sports drinks in value terms
Focus on electrolytes in sports drinks in China
Sports drinks expected to offer benefits beyond basic hydration
Packaging and product formats for sports drinks have become a new focus area for brand development
Consumers are expecting new flavour innovations in sports drinks
Soft Drinks in China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in China
Trends
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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