COMPETITIVE LANDSCAPE
Gatorade sees growing competition from outside sports drinks
Gatorade is projected to remain the dominant brand in sports drinks at the end of the review period. However, the brand has suffered from the strong competition to sports drinks in the market.
Rise and fall of a potential key new brand
The Prime brand’s rise has proven to be short-lived. Emerging in 2022 and peaking in 2023, Congo Brands’s Prime has been surrounded by controversy and consumer pushback, citing waning novelty, health concerns and overpricing bolstered by a grey market of resellers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in USA?
- To what extent are health considerations impacting consumption of Sports Drinks in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in USA?
- Which are the leading brands in Sports Drinks in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in Sports Drinks in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in the US - Category analysis
KEY DATA FINDINGS
Expansion around hydration and the reduced sugar trend hamper sports drinks’ performance
Sports drinks continues to shape shift in 2025
Young generations present a potentially strong consumer base for reduced sugar sports drinks
Sports drinks set to struggle as other soft drinks types encroach on its spaces
AI to foster new product development, manufacturing, consumer engagement and personalisation
MAHA initiative to shape sports drinks
Gatorade sees growing competition from outside sports drinks
Rise and fall of a potential key new brand
Large modern grocery retailers leverage wide offer and presence to lead distribution
Prime’s struggles hinder e-commerce’s potential expansion in sports drinks
Soft Drinks in the US - Industry Overview
Premiumisation and caution visible in soft drinks in the US
KEY DATA FINDINGS
Functional beverages witness rapid transformation
Affordability remains a key concern
Slower but significant new product development
Value sales to outpace volume sales in growth terms amid a focus on wellness trends
Players to invest in innovation and marketing to gain a competitive edge
Climatic imprint on soft drinks
The leading player innovates and premiumises its offer to stay ahead
Poppi surges after PepsiCo acquisition
Retail e-commerce gains but limitations remain in place
Strong on-trade channel for soft drinks
Fountain sales in the US
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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