PROSPECTS AND OPPORTUNITIES
From sports-centric products to lifestyle drinks and back again?
Sports drinks is at an inflexion point regarding the consumer base, consumption occasions, and positioning. From beverages dedicated to athletes to consume during sports activities, the category has transformed, offering lifestyle products for active consumers who need daily hydration, and a broader consumer base worried about their health and looking for products that support a healthy lifestyle.
Hydration is the first priority, but advanced need state positioning is on the horizon
Sports drinks in the US is set to return to off-trade volume growth in the forecast period, although this is expected to be low. Right now, sports drinks are mainly focused on hydration as a need state.
Promotional activity and retail penetration will be key to ensure volume growth
Despite the high maturity of the sports drinks category in the US, most of the retail space allocated to such products is dominated by one or two brands. Moving forward, expanding retail prevalence and promotional activity will be key for up-and-coming brands to ensure they and the category see growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in USA?
- To what extent are health considerations impacting consumption of Sports Drinks in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in USA?
- Which are the leading brands in Sports Drinks in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in Sports Drinks in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in the US - Category analysis
KEY DATA FINDINGS
Sports drinks fails to achieve off-trade volume growth amidst rising competition and higher prices
Flying too close to the sun, Prime sees a significant sales decline
Competition for hydration as a need state is rising across categories
From sports-centric products to lifestyle drinks and back again?
Hydration is the first priority, but advanced need state positioning is on the horizon
Promotional activity and retail penetration will be key to ensure volume growth
Soft Drinks in the US - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the US
Growth continues, but sales fail to return to the pre-pandemic level
Innovation in fountain sales aims to personalise experiences
Major foodservice operator to start phasing out fountain sales
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!