PROSPECTS AND OPPORTUNITIES
Positive growth driven by active lifestyles
Sports drinks will continue to witness stable consumer demand over the forecast period, resulting in moderate off-trade volume growth, whilst value growth will be lower than over the review period as inflation stabilises. The increase in sporting activity will lead consumers to reach for sports drinks after their workouts, for a quick, convenient way to get rehydrated.
Consumers seek sports drinks that cater to their individual goals
Personalisation will become more important over the forecast period, with consumers seeking sports drinks that cater to individual goals, for example training muscles, meeting energy requirements, and beverages that are convenient during running. Marketing campaigns will likely focus on communicating these benefits to customers.
Sustainability trend to shape product and packaging development
The sustainability trend is expected to hit the sports drinks landscape across the forecast period. The shift towards more sustainable and eco-friendly packaging is expected, as consumers become more aware about climate change and want to reduce their environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Slovenia?
- To what extent are health considerations impacting consumption of Sports Drinks in Slovenia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Slovenia?
- Which are the leading brands in Sports Drinks in Slovenia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovenia?
- How are products distributed in Sports Drinks in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Slovenia - Category analysis
KEY DATA FINDINGS
Growing importance of sports and fitness activities boosts demand for sports drinks
Premium brands remain popular depite price increases
Rising concerns about sugar intake influence innovation
Positive growth driven by active lifestyles
Consumers seek sports drinks that cater to their individual goals
Sustainability trend to shape product and packaging development
Soft Drinks in Slovenia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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