COMPETITIVE LANDSCAPE
Coca-Cola HBC Hungary Kft maintains clear leadership with Powerade
Coca-Cola HBC Hungary Kft remained the leading company in sports drinks in 2025, supported by its flagship Powerade brand. The portfolio offers a range of flavours and includes both regular and reduced sugar variants, providing options for different taste preferences and dietary needs.
Coca-Cola HBC Hungary Kft also posts the strongest growth as competitors struggle for space
Coca-Cola HBC Hungary Kft was also the most dynamic player in 2025. Despite already holding a sizeable share of category volume, the company continued to expand its position, leaving limited room for rivals to gain scale.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Hungary?
- To what extent are health considerations impacting consumption of Sports Drinks in Hungary?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Hungary?
- Which are the leading brands in Sports Drinks in Hungary?
- What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
- How are products distributed in Sports Drinks in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Hungary - Category analysis
KEY DATA FINDINGS
Sports drinks gain traction as active lifestyles and hydration awareness strengthen
Rising active lifestyles and health focus underpin category expansion
Reduced sugar sports drinks lead growth as consumers balance performance and sugar concerns
Further volume growth expected as sports drinks reach a wider mainstream audience
Innovation focuses on lighter formulations today, with scope for more advanced concepts later
Adjacent categories intensify competition as functional benefits spread across soft drinks
Coca-Cola HBC Hungary Kft maintains clear leadership with Powerade
Coca-Cola HBC Hungary Kft also posts the strongest growth as competitors struggle for space
Hypermarkets lead sales but discounters and online channels gain relevance
E-commerce becomes the most dynamic channel as shoppers embrace digital grocery
Soft Drinks in Hungary - Industry Overview
2025 sees the soft drinks market recover as inflation eases and innovation regains momentum
KEY DATA FINDINGS
Healthier formulations, innovation cycles, and small but dynamic categories propel growth in 2025
Value remains central as shoppers remain price conscious despite improving sentiment
Stable growth ahead as innovation, lifestyle shifts, and improved purchasing power support the forecast outlook
Brand owners intensify activity through product diversification and marketing investment
Niche categories emerge as innovation engines for the future
Coca-Cola HBC Hungary Kft maintains leadership through portfolio breadth, investment and strong execution
Szentkirályi-Kékkúti Asványvíz Kft stands out as the most dynamic performer
Private label remains essential for budget-conscious households
Hypermarkets remain the leading channel, though share continues to erode
E-commerce accelerates from a low base, driven by convenience and improved digital infrastructure
Discounters gain ground as shoppers seek value-driven propositions
Foodservice vs retail split
Fountain sales in Hungary
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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