COMPETITIVE LANDSCAPE
Laboratorios Pisa SA de CV cements its presence as it benefits from strong brand awareness
Laboratorios Pisa SA de CV is set to be the leading company sports drinks in 2025. The strong performance of Laboratorios Pisa SA de CV, driven by the expansion of its flagship Electrolit, has contributed to the proliferation of oral rehydration solutions (previously classified as digestive remedies) in Mexico.
Leader seeing strong growth
Laboratorios Pisa SA de CV is also set to be amongst the most dynamic companies overall in 2025. The entry of Electrolit in the Mexican sports drinks category created significant anticipation and excitement.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in Mexico?
- To what extent are health considerations impacting consumption of Sports Drinks in Mexico?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Mexico?
- Which are the leading brands in Sports Drinks in Mexico?
- What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
- How are products distributed in Sports Drinks in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in Mexico - Category analysis
KEY DATA FINDINGS
Consumers looking for more specific health benefits
Functionality supports continued growth for sports drinks
Innovation supporting growth in reduced sugar sports drinks
Sports drinks to benefit from expanding range of use
Increased competition is expected
Private label has potential to increase its market share, led by HEB, Walmart and 7-Eleven
Laboratorios Pisa SA de CV cements its presence as it benefits from strong brand awareness
Leader seeing strong growth
Importance of health and beauty specialists supported by oral rehydration solutions
Rising sales in convenience stores
Soft Drinks in Mexico - Industry Overview
Growing focus on health from consumers and government
KEY DATA FINDINGS
Challenging economic conditions and weather
Health and wellness a key influence
Political situation causing economic uncertainty
Health and wellness shaping purchasing patterns
Increasingly strict fiscal and regulatory environment
Coca-Cola builds on carbonates strength with a diversified portfolio
Pharmaceutical player tapping into opportunities in sports drinks
Small local grocers maintains lead despite share loss
Convenience retailers and supermarkets expanding
Foodservice vs retail split
Fountain sales in Mexico
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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