PROSPECTS AND OPPORTUNITIES
Reduced sugar amidst HFSS regulations expected to shape sports drinks
The health and wellness trend is expected to continue to shape the soft drinks industry over the forecast period. Functionality within sports drinks will further develop, with brands incorporating specific ingredients such as electrolytes, vitamins and protein to meet evolving consumer needs.
Catering for different consumption occasions and a wider audience
Sports drinks will remain a relatively small soft drinks category in the UK with significant growth potential over the forecast period, particularly through the smaller on-trade channel. To achieve this, sports drinks players will aim to cater for different consumption occasions and a wider audience through expanded availability across various retail channels and different formats.
Innovation in packaging and marketing through sustainability
Sports drinks is usually associated with bottled packaging but innovation is transforming this space, as eco-friendly materials and convenient, on-the-go designs are becoming increasingly popular and demanded by consumers. These new formats enhance user experience, and align with the growing demand for environmentally-friendly practices and sustainability trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in United Kingdom?
- To what extent are health considerations impacting consumption of Sports Drinks in United Kingdom?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in United Kingdom?
- Which are the leading brands in Sports Drinks in United Kingdom?
- What potential exists for multinational or domestic soft drinks companies to expand in United Kingdom?
- How are products distributed in Sports Drinks in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in the United Kingdom - Category analysis
KEY DATA FINDINGS
A positive year for sports drinks as category continues to record strong growth
Flavour innovation as a major growth driver of sports drinks
Powerade targets younger consumers’ mental health concerns
Reduced sugar amidst HFSS regulations expected to shape sports drinks
Catering for different consumption occasions and a wider audience
Innovation in packaging and marketing through sustainability
Soft Drinks in the United Kingdom - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the United Kingdom
DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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