COMPETITIVE LANDSCAPE
Lucozade dominates but Powerade making big strides
Lucozade Ribena Suntory Ltd remains the clear leader in sports drinks in the UK in 2025, holding a dominant off-trade volume share. However, the company has seen a slight dip in its share in 2025 as competition has intensified.
Private label and smaller players providing stiff competition as Prime falls out of favour
Prime Hydration LLC has experienced a notable decline in sales in 2025 with the brand’s initial hype fading rapidly. Consumers are increasingly questioning the brand’s price premium and health credentials, leading to a significant drop-off in repeat purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Drinks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Drinks in United Kingdom?
- To what extent are health considerations impacting consumption of Sports Drinks in United Kingdom?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in United Kingdom?
- Which are the leading brands in Sports Drinks in United Kingdom?
- What potential exists for multinational or domestic soft drinks companies to expand in United Kingdom?
- How are products distributed in Sports Drinks in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Sports Drinks in the United Kingdom - Category analysis
KEY DATA FINDINGS
Sports drinks sees growing demand as consumers look for effective hydration
Sports drinks still full of potential as sales grow in 2025
Functionality and high-profile collaborations influence market demand
Sustained expansion set to be driven by health concerns and innovation
Digital and technological advancements are shaping the future of sports drinks
Manufacturers face tightening regulations on sugar content and marketing practices
Lucozade dominates but Powerade making big strides
Private label and smaller players providing stiff competition as Prime falls out of favour
Hypermarkets lead sales, while convenience stores drive growth
On-trade sales rise as interest and awareness grows
Soft Drinks in the United Kingdom - Industry Overview
Sales of soft drinks rise in 2025 with the focus on health and affordability
KEY DATA FINDINGS
Ongoing price pressures push players to innovate to maintain demand
Health, wellness and sustainability prominent drivers of new product development
Guilt-free indulgence a key trend in 2025
New product development and innovation likely to remain key growth drivers
Players set to lean on digital technology in a rapidly evolving market
New and forthcoming regulation set to impact company strategies within soft drinks
Coca-Cola retains a strong lead in soft drinks thanks to its broad brand portfolio
Monster Energy thriving while smaller players gain prominence in niche areas of the market
Affordability remains a key issue as supermarkets and hypermarkets dominate sales
Foodservice playing a key role in driving retail growth and innovation
Fountain sales in the United Kingdom
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sports Drinks
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Drinks research and analysis database.
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